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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies for precision oncology products, with a strong focus on multichannel communications, customer engagement, and market analysis. Proficient in creating educational content and sales enablement tools while collaborating with cross-functional teams and external partners.
Highest-signal resume keywords
Oncology Marketing ExperienceCommercial Marketing ExperienceAdvanced PowerPoint SkillsMarket AnalysisSales Enablement Tools Development
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Plans DevelopmentCampaign ActivationCustomer Persona DevelopmentPromotional Asset IntegrationData AnalysisMessaging and PositioningBudget ManagementKOL EngagementMedical Conference StrategyCross-Functional Collaboration
Soft Skills
InfluencePresentation SkillsCollaboration
Tools & Technologies
Microsoft Office
Industry Keywords
Precision OncologyMolecular Residual Disease TestsHealthcare MarketingDiagnostic MarketingPharma MarketingDevice MarketingAdvocacy GroupsSocietal Determinants of HealthField Force Advisory CommitteePromotional Effectiveness
About the role
Key responsibilities & impact- Develop and execute marketing plans for commercial readiness and evolution of precision oncology products
- Lead multichannel marketing and communications strategies for the precision oncology portfolio and molecular residual disease tests
- Partner on brand-specific campaign activation and optimization
- Develop educational content for providers and patients with cross-functional stakeholders
- Develop medical conference and congress strategy and ensure execution of tactics
- Lead the brand planning process
- Support KOL engagement and medical advisory board execution
- Integrate product positioning, messaging, and campaigns into promotional assets
- Lead customer persona development for digital and other channels
- Analyze qualitative and quantitative data to understand market and customer needs
- Develop sales enablement tools and training content for the field team
- Create messaging, positioning, and marketing content for provider segments
- Collaborate on analytical plans and measure promotional effectiveness, efficiency, and return
- Lead messaging focused on societal determinants of health in cancer
- Oversee external agency partners and manage the budget and quarterly accruals
- Participate in the field force advisory committee for HCP tactics and competitive intelligence
Requirements
What you’ll need- Bachelor’s degree in business administration, marketing, or a related field
- 5+ years of commercial experience marketing
- Proficiency in Microsoft Office, including advanced PowerPoint skills
- Ability to perform essential duties with or without accommodation
- Authorization to work in the United States without sponsorship
- Oncology marketing experience preferred
- MBA in marketing, business, or related field preferred
- Experience working with advocacy groups preferred
- Diagnostic, pharma, device, or healthcare marketing experience preferred
- Ability to present to senior management and drive influence preferred
Benefits
Comp & perks- Career development with an international company
- Retirement savings plan with a high employer contribution
- Recognition as a great place to work and among Fortune's most admired companies
- Recognition as one of the best big companies to work for and best workplaces for diversity, working mothers, female executives, and scientists
- Health and wellness benefits
- Equal opportunity employer committed to employee diversity