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About the role
Key responsibilities & impact- Develop and execute the marketing plan for commercial readiness and evolution of precision oncology products
- Lead multi-channel marketing and communications strategies for the precision oncology portfolio, including MRD and therapy selection tests for solid tumor indications
- Partner with marketing communications on brand-specific campaign activation and optimization
- Collaborate with Medical Affairs, Product Management, Clinical Laboratory, Sales, Research and Development, and other stakeholders
- Develop educational content for healthcare providers and patients
- Lead the brand planning process
- Integrate product positioning, messaging, and campaigns into promotional assets for HCPs
- Lead customer persona development for digital and other channels
- Analyze qualitative and quantitative data to understand market and customer needs
- Develop sales enablement tools and training content for the Precision Oncology field team, including Oncodetect and OncoExTra
- Create messaging, positioning, and marketing content for provider segments
- Collaborate with Commercial Analytics to develop analytical plans and measure promotional effectiveness, efficiency, and return
- Lead messaging related to societal determinants of health in cancer
- Oversee external agency partners and manage the budget
- Participate in the field force advisory committee for HCP insights and competitive intelligence
Requirements
What you’ll need- Bachelor’s degree in business administration, marketing, or a related field
- 5+ years of commercial experience marketing in healthcare (Biotech, Pharma, Diagnostics, etc.)
- Commercial biotech launch experience
- Demonstrated ability to perform the essential duties of the position with or without accommodation
- Authorization to work in the United States without sponsorship
- Preferred: MBA in marketing, business, or related field of study
- Preferred: Oncology marketing experience
- Preferred: Experience in molecular residual disease (MRD) and/or liquid biopsy
- Preferred: Diagnostic/pharma/device/healthcare marketing experience
- Preferred: Demonstrated ability to present to senior management and drive influence (VP level and above)
- Willingness to travel approximately 15% of the time
Benefits
Comp & perks- Career development with an international company
- Excellent retirement savings plan with a high employer contribution
- Health and wellness benefits
- Opportunities to grow and learn
- Diversity and inclusion programs
- Equal Opportunity Employer