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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing multi-channel marketing strategies for precision oncology products, with a strong focus on customer persona development and campaign optimization. Proven ability to collaborate with cross-functional teams and analyze market data to drive effective promotional programs.
Highest-signal resume keywords
Oncology Marketing ExperienceCommercial Biotech Launch ExperienceMolecular Residual Disease (MRD) KnowledgeSales Enablement Tool DevelopmentBudget Management
ATS Keywords
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Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Plan DevelopmentCampaign ActivationMarket Data AnalysisPromotional Asset IntegrationCustomer Persona DevelopmentEducational Content CreationSales Training Content DevelopmentPromotional Program MeasurementBrand PlanningMulti-Channel Marketing Strategies
Soft Skills
CollaborationInfluence at Senior Management LevelCommunication
Certifications & Qualifications
Bachelor’s Degree in Business AdministrationMBA in Marketing
Industry Keywords
Precision OncologyHealthcare MarketingBiotechPharmaDiagnosticsLiquid BiopsyDiagnostic MarketingField Force Advisory CommitteeSocietal Determinants of HealthCommercial Analytics
About the role
Key responsibilities & impact- Develop and execute the marketing plan for commercial readiness and evolution of precision oncology products
- Lead multi-channel marketing and communications strategies for the precision oncology portfolio, including MRD and therapy selection tests
- Partner on brand-specific multi-channel campaign activation and optimization
- Collaborate with Medical Affairs, Product Management, Clinical Laboratory, and other stakeholders to develop educational content for providers and patients
- Lead the brand planning process
- Integrate product positioning, messaging, and campaigns into promotional assets for HCPs
- Lead customer persona development for digital and other channels
- Analyze qualitative and quantitative market and customer data
- Develop sales enablement tools and training content for the Precision Oncology field team, including Oncodetect and OncoExTra
- Create messaging, positioning, and marketing content for provider segments
- Collaborate with Commercial Analytics to measure promotional program effectiveness, efficiency, and return
- Lead messaging related to societal determinants of health in cancer
- Oversee external agency partners and manage the budget
- Participate in field force advisory committee activities and competitive intelligence
Requirements
What you’ll need- Bachelor’s degree in business administration, marketing, or a related field
- 5+ years of commercial experience marketing in healthcare (Biotech, Pharma, Diagnostics, etc.)
- Commercial biotech launch experience
- Demonstrated ability to perform the essential duties of the position with or without accommodation
- Authorization to work in the United States without sponsorship
- Oncology marketing experience (preferred)
- Experience in molecular residual disease (MRD) and/or liquid biopsy (preferred)
- Diagnostic/pharma/device/healthcare marketing experience (preferred)
- Demonstrated ability to present to senior management and drive influence at VP level and above (preferred)
- MBA in marketing, business, or related field of study (preferred)
Benefits
Comp & perks- Career development with an international company
- Excellent retirement savings plan with a high employer contribution
- Health and wellness benefits
- Diverse career opportunities