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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in executing product strategy and commercialization for oncology diagnostics, with strong capabilities in project management, cross-functional collaboration, and market analysis. Proficient in developing and delivering integrated marketing strategies and managing relationships with key opinion leaders and stakeholders.
Highest-signal resume keywords
Oncology ExperienceProduct Management LeadershipMarket Access PlanningCross-Functional CollaborationAnalytical Skills
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Product ManagementMarketing Campaign CoordinationFinancial ModelingData AnalysisCommercialization StrategyMarket DevelopmentSegmentationTargetingPositioningNext-Generation Sequencing (NGS)
Soft Skills
Exceptional Organizational SkillsStrong Project Management SkillsExcellent Written CommunicationEffective CollaborationAdaptability
Tools & Technologies
Marketing Budgets ManagementVendor ManagementPresentation Development
Industry Keywords
Healthcare MarketingOncology DiagnosticsMolecular Residual Disease (MRD) TestingPharmaceutical IndustryBiotechnologyMedical DeviceDiagnostics IndustryClinical AdoptionReimbursementProduct Lifecycle Management
About the role
Key responsibilities & impact- Execute product strategy and commercialization for one or more Abbott Cancer Diagnostics products
- Manage key opinion leaders, peer-to-peer speaker bureau, conference planning, marketing budgets, contract management, and vendor management
- Coordinate efforts cross-functionally across research and development, portfolio strategy, clinical, IT, operations, program management, commercial, finance, regulatory, market access, outcomes research, and legal
- Work as part of a program core team to deliver commercialization milestones
- Provide commercial leadership for the precision oncology portfolio
- Help shape product requirements and commercialization plans with commercial business unit partners and the portfolio strategy program lead
- Lead end-to-end commercialization strategy, including segmentation, targeting, positioning, and messaging
- Analyze market and clinical trends, customer needs, disease state insights, customer segmentation, and competitive offerings
- Create integrated strategies, plans, and tactics for product launches, including market access planning, publication planning, content development, market development, customer engagement, customer experience, and lead generation
- Lead development and execution of promotional materials and programs for key customers
- Develop differentiated product roadmaps, product features and functionalities, supportive solutions and services, and investment recommendations
- Apply knowledge of laboratory, IT operations, manufacturing, and commercial functions to drive business requirements and product strategy
- Provide product management leadership through collaboration with R&D, commercial, clinical development, lab operations, market access, regulatory, business development, and product lifecycle management colleagues
- Develop and deliver presentations to stakeholders and senior executives
- Build relationships with key opinion leaders and strategic partners
Requirements
What you’ll need- Bachelor's degree in Marketing, Business Administration, or a related business discipline
- 5+ years of experience in marketing, product management, brand management, or related commercial functions
- Exceptional organizational skills and ability to manage multiple projects, competing priorities, and tight deadlines
- Strong project management skills and attention to detail
- Ability to coordinate complex initiatives from planning through execution
- Excellent written and verbal communication skills
- Ability to collaborate effectively across cross-functional teams
- Demonstrated initiative, adaptability, and ability to work independently in a fast-paced, dynamic environment
- Experience in healthcare marketing, product development, or commercialization within the pharmaceutical, biotechnology, medical device, or diagnostics industry is preferred
- Oncology experience is preferred
- Knowledge of oncology diagnostics, including molecular residual disease (MRD) testing and next-generation sequencing (NGS) technologies is preferred
- Experience coordinating marketing campaigns, product launches, sales enablement initiatives, or commercialization activities is preferred
- Experience supporting peer-to-peer educational programs, speaker bureaus, key opinion leader (KOL) engagement, advisory boards, and brand-related convention planning and collateral development is preferred
- Experience managing marketing budgets, vendor contracts, and relationships with external agencies and partners is preferred
- Strong analytical skills, including financial modeling, data analysis, and supporting business cases or profit-and-loss assessments are preferred
- Understanding of clinical adoption, reimbursement, and the clinical and economic value of diagnostic products is preferred
- Experience supporting international product development or commercialization initiatives is preferred
- Willingness to travel 15% of the time
Benefits
Comp & perks- Career development with an international company
- Excellent retirement savings plan with a high employer contribution
- Health and wellness benefits
- Equal opportunity employer committed to employee diversity
