Associate Director, Regional Marketing

AbbVie

. Collaborate with cross-functional AbbVie teams to develop area marketing strategy and execution .

Posted 10/27/2026full-timeRemote • Arizona • United StatesSenior💰 $141,500 - $268,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies within the pharmaceutical industry, particularly in Immunology, while effectively managing cross-functional teams and adhering to regulatory guidelines.

Highest-signal resume keywords

Marketing Strategy DevelopmentCross-Functional Team CollaborationRegulatory Compliance KnowledgeImmunology ExperienceBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Initiatives OptimizationPromotional Review Process ManagementMarket AnalysisCompetitive IntelligenceTactic Development

Soft Skills

Verbal Communication SkillsNon-Verbal Communication SkillsInfluencing SkillsRelationship BuildingAdaptability

Tools & Technologies

Market ResearchAdvisory Boards ManagementExternal Expert Consulting

Industry Keywords

Pharmaceutical MarketingImmunologyEthics and ComplianceField-Based Matrix OrganizationPatient and Professional Associations

About the role

Key responsibilities & impact

Collaborate with cross-functional AbbVie teams to develop area marketing strategy and execution
Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans
Directly supervise two or three Regional Marketing Managers while managing assigned regional responsibilities
Represent AbbVie Marketing with External Experts to generate insights within assigned geographies
Lead projects through the promotional review process while following regulatory guidelines and AbbVie processes
Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs
Evaluate marketing tactics and recommend brand optimization opportunities to leadership
Provide insights on business questions to inform marketing strategy, resource optimization, and tactic development
Partner with field leadership to optimize marketing strategy pull-through
Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence
Coordinate external vendors and internal departments, including agencies, Market Research, Legal, Regulatory, Medical Affairs, Ethics and Compliance, and IT
Build and strengthen relationships with External Experts, emerging leaders, and patient and professional associations
Develop regional engagement plans and ensure tactical execution
Connect AbbVie Integrated Brand Teams around collaboration opportunities in compliance with industry standards

Requirements

What you’ll need

Bachelor’s Degree
Previous experience in sales, sales management, or marketing
At least 2 years of experience in Immunology (preferred)
Travel up to 75% of the time, including some evenings and weekends
Mastery of verbal and non-verbal communication and presentation skills
Experience working with integrated, cross-functional teams
Ability to influence without direct authority
Ability to navigate a field- and headquarters-based matrix organization
Ability to work in a fast-paced environment
Knowledge of applicable regulations and standards affecting pharmaceutical products

Benefits

Comp & perks

Paid time off (vacation, holidays, sick)
Medical, dental, and vision insurance
401(k)
Long-term incentive programs
75% travel opportunity