Associate Director, Regional Marketing – Northeast

AbbVie

. Collaborate with multiple AbbVie cross-functional teams to develop area marketing strategy and execution .

Posted 10/27/2026full-timeRemote • New York • United StatesSenior💰 $141,500 - $268,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing marketing strategies within the pharmaceutical industry, particularly in Immunology, while effectively managing cross-functional teams and ensuring compliance with regulatory standards.

Highest-signal resume keywords

Marketing Strategy DevelopmentCross-Functional Team CollaborationRegulatory Compliance ManagementExternal Expert EngagementImmunology Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Initiatives OptimizationBudget ManagementMarket AnalysisCompetitive IntelligencePromotional Review Process

Soft Skills

Verbal CommunicationNon-Verbal CommunicationInfluencing SkillsRelationship BuildingAdaptability

Tools & Technologies

Market ResearchAdvisory BoardsPeer-to-Peer Education Programs

Industry Keywords

Pharmaceutical MarketingImmunologyRegulatory StandardsSales ManagementMatrix Organization Navigation

About the role

Key responsibilities & impact

Collaborate with multiple AbbVie cross-functional teams to develop area marketing strategy and execution
Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans
Directly supervise two or three Regional Marketing Managers while managing assigned regional responsibilities
Represent AbbVie Marketing with External Experts to generate insights within assigned geographies
Lead projects through the promotional review process while ensuring regulatory and AbbVie process compliance
Manage strategy, execution, and budgeting for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs
Evaluate marketing tactics and recommend brand optimization opportunities to leadership
Provide insights for marketing strategy, resource optimization, and tactic development
Partner with field leadership to optimize marketing strategy pull-through
Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence
Coordinate external vendors and internal departments including agency partners, market research, legal, regulatory, medical affairs, ethics and compliance, and IT
Build and strengthen relationships with External Experts, emerging leaders, and patient and professional associations
Develop regional External Expert engagement plans and ensure tactical execution
Connect AbbVie's Integrated Brand Teams to collaboration opportunities based on aligned objectives

Requirements

What you’ll need

Bachelor's Degree
Previous experience in sales, sales management, or marketing
At least 2 years of experience in Immunology (preferred)
Travel up to 75% of the time, including some evenings and weekends
Mastery of verbal and non-verbal communication and presentation skills
Experience working with integrated, cross-functional teams
Ability to influence without direct authority
Ability to navigate field- and headquarters-based matrix organizations
Ability to work in a fast-paced environment
Knowledge of applicable regulations and standards affecting pharmaceutical products

Benefits

Comp & perks

Paid time off including vacation, holidays, and sick leave
Medical, dental, and vision insurance
401(k)
Eligibility to participate in long-term incentive programs