Regional Marketing Manager – Gastroenterology

AbbVie

. Collaborate with AbbVie cross-functional teams to develop area marketing strategy and execution .

Posted 10/28/2026full-timeRemote • California • United StatesJuniorMid-Level💰 $124,500 - $236,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing marketing strategies within the pharmaceutical industry, particularly in Immunology and Gastroenterology. Proven ability to collaborate with cross-functional teams and manage projects while adhering to regulatory standards.

Highest-signal resume keywords

Bachelor's DegreeExperience In ImmunologyExperience In GastroenterologyVerbal And Non-Verbal Communication SkillsAbility To Influence Without Direct Authority

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Marketing Strategy DevelopmentProject ManagementBudget ManagementMarket AnalysisBrand OptimizationRegulatory Compliance KnowledgeTactic DevelopmentInsight GenerationCollaboration With Cross-Functional TeamsFast-Paced Environment Adaptability

Soft Skills

Influencing SkillsRelationship BuildingPresentation SkillsTeam CollaborationResults-Driven

Certifications & Qualifications

Valid Driver's License

Industry Keywords

Pharmaceutical MarketingExternal ExpertsAdvisory BoardsPeer-To-Peer Education ProgramsCompliance StandardsMarket ResearchCompetitive IntelligenceField LeadershipEngagement PlansPromotional Review Process

About the role

Key responsibilities & impact

Collaborate with AbbVie cross-functional teams to develop area marketing strategy and execution
Develop and optimize national and regional marketing initiatives aligned with Annual Strategic Brand Plans
Represent AbbVie Marketing with External Experts and develop interactions for insight generation
Lead projects through the promotional review process while meeting deadlines and regulatory requirements
Manage strategy, execution, and budgets for conventions, External Expert consulting, advisory boards, and peer-to-peer education programs
Evaluate marketing tactics and recommend brand optimization opportunities to leadership
Provide brand and market insights for marketing strategy, resource optimization, and tactic development
Partner with field leadership to optimize marketing strategy pull-through in the assigned geography
Analyze market drivers, competitive landscape, provider dynamics, and competitive intelligence
Coordinate deliverables across vendors and internal departments including agency partners, market research, legal, regulatory, medical affairs, ethics and compliance, and IT
Build and strengthen relationships with External Experts, emerging leaders, and patient and professional associations
Develop regional engagement plans and ensure tactical execution throughout the year
Connect integrated brand teams around collaboration opportunities in compliance with industry standards

Requirements

What you’ll need

Bachelor’s Degree
Previous experience in sales, sales management, or marketing
At least 2 years of experience in Immunology (preferred)
Previous Gastroenterology experience highly preferred
Mastery of verbal and non-verbal communication and presentation skills
Experience working with collaborative, cross-functional teams
Ability to influence without direct authority and drive results
Ability to navigate field- and headquarters-based matrix organizations
Ability to work in a fast-paced environment
Knowledge of applicable regulations and standards affecting pharmaceutical products
Travel up to 75% of the time, including evenings and weekends
Valid driver’s license
Ability to pass a pre-employment drug screening test and meet safe driving requirements

Benefits

Comp & perks

Paid time off including vacation, holidays, and sick leave
Medical, dental, and vision insurance
401(k)
Long-term incentive programs
Equal opportunity employer; veterans and disabled applicants supported