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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing marketing strategies that align with health plan models, while leading and mentoring a marketing team to drive customer acquisition and retention. Proficient in storytelling and data-driven marketing to effectively communicate with diverse stakeholders.
Highest-signal resume keywords
Marketing Leadership ExperienceTeam ManagementData-Driven MarketingStrategic PlanningHealthcare Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent DevelopmentBrand ManagementGrowth MarketingCampaign Performance ReportingQuantitative AnalysisAudience IdentificationBudget ManagementCreative DirectionNarrative Development
Soft Skills
StorytellingCommunicationCollaborationResourcefulnessAdaptability
Industry Keywords
Home CareHealth PlansCustomer AcquisitionCustomer RetentionStartup EnvironmentMarketing Function ScalingPayer RelationshipsExecutive CollaborationCreative OversightContent Centralization
About the role
Key responsibilities & impact- Define Abby Care's positioning as AI-enabled home care and develop differentiated narrative and messaging
- Ensure consistent Abby Care voice across all channels by centralizing content and creative
- Lead, mentor, and grow the marketing organization
- Collaborate with the CEO, executive team, partnerships, product, and health plan strategy teams
- Align marketing strategy with a health plan-led model to support customer acquisition and retention
- Report marketing performance, campaign outcomes, and insights to the CEO and executive team
- Oversee content, creative, brand, and growth marketing
- Evaluate and adjust marketing approaches as audiences and market position evolve
- Own the marketing budget and direct spending toward high-impact initiatives
- Identify new audiences and opportunities supporting growth in payer and health plan relationships
Requirements
What you’ll need- 8+ years of marketing leadership experience
- Experience managing managers
- Track record of building and scaling a marketing function inside category-defining organizations
- Early career experience as a generalist across brand, creative, or growth marketing
- Ability to set strategy and execute at both high-level and detailed levels
- Strong track record of leading and growing a marketing team
- Outstanding storytelling and communication skills across caregivers, executives, health plans, providers, and regulators
- Solid quantitative skills and data-driven marketing experience
- Comfort with ambiguity in a fast-paced startup environment
- Resourceful and collaborative approach with a strong point of view
- Healthcare experience is a bonus, not a requirement
- Successful completion of a background check, satisfactory references, and any required documentation
Benefits
Comp & perks- Competitive compensation packages
- Medical, dental, and vision options, including a $0 deductible PPO
- Company-funded HSA
- Employer-paid life and disability insurance
- Generous paid time off
- 10 paid company holidays
- HSA contributions
- Optional FSA and commuter benefits
- Full coverage of all 401(k) account fees (employer match not currently offered)
- Up to 10 weeks of paid parental leave based on tenure