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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in marketing leadership, with a strong focus on strategy development, team growth, and data-driven decision-making. Proven ability to align marketing initiatives with organizational goals in a dynamic environment.
Highest-signal resume keywords
Marketing Leadership ExperienceTeam ManagementData-Driven MarketingStorytelling and Communication SkillsHealthcare Experience
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing StrategyContent MarketingBrand DevelopmentGrowth MarketingCampaign Performance ReportingQuantitative AnalysisBudget ManagementAudience IdentificationCreative OversightCustomer Acquisition
Soft Skills
CollaborationResourcefulnessAdaptabilityDetail OrientationStrong Point of View
Industry Keywords
AI-Enabled Home CareHealth Plan StrategyStartup EnvironmentPayer RelationshipsMarketing Function Scaling
About the role
Key responsibilities & impact- Define Abby Care's positioning as AI-enabled home care and develop differentiated narrative and messaging
- Ensure a consistent Abby Care voice across all channels by centralizing content and creative
- Lead, mentor, and grow the marketing organization reporting into the role
- Collaborate with the CEO, executive team, partnerships, product, and health plan strategy teams
- Align marketing strategy with a health plan-led model to support customer acquisition and retention
- Report marketing performance, campaign outcomes, and insights to the CEO and executive team
- Oversee content, creative, brand, and growth marketing
- Evaluate and adjust marketing approaches as audiences and market position evolve
- Own the marketing budget and direct spending toward high-impact initiatives
- Identify new audiences and opportunities to expand payer and health plan relationships
Requirements
What you’ll need- 8+ years of marketing leadership experience
- Experience managing managers
- Track record of building and scaling a marketing function inside category-defining organizations
- Early career experience as a generalist across brand, creative, or growth marketing
- Ability to set strategy while remaining comfortable with execution and detail
- Strong track record of leading and growing a marketing team
- Outstanding storytelling and communication skills across caregivers, executives, health plans, providers, and regulators
- Solid quantitative skills and data-driven marketing leadership
- Comfort with ambiguity in a fast-paced startup environment
- Resourceful and collaborative, with a strong point of view
- Healthcare experience is a bonus, not a requirement
- Successful completion of a background check, satisfactory references, and any required documentation
- Must be willing and able to work hybrid in the San Francisco office
- Must be authorized to work in the United States or address US sponsorship needs
Benefits
Comp & perks- Competitive compensation packages
- Medical, dental, and vision insurance options, including a $0 deductible PPO
- Company-funded HSA
- Employer-paid life and disability insurance
- Generous paid time off
- 10 paid company holidays
- HSA contributions
- Optional FSA and commuter benefits
- Full coverage of all 401(k) account fees (employer match not currently offered)
- Up to 10 weeks of paid parental leave based on tenure