Senior Branding & Communication Manager

Abdul Latif Jameel

. Strengthen and sustain Lexus brand equity, preference, and relevance in Saudi Arabia .

Posted 11/11/2026full-timeJeddah • Saudi ArabiaSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in brand strategy, communication development, and campaign execution, ensuring alignment with global brand direction while fostering local relevance. Proficient in managing brand equity, partnerships, and omnichannel experiences to drive business objectives.

Highest-signal resume keywords

Brand Strategy DevelopmentCampaign DevelopmentBrand Equity ManagementBilingual Communication (Arabic & English)Team Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand PositioningBrand Identity ManagementCommunication StrategyCreative ManagementCustomer Messaging

Certifications & Qualifications

Bachelor Degree in Business AdministrationBachelor Degree in Marketing

Industry Keywords

Brand EquityBrand GuidelinesOmnichannel ExperienceSponsorshipsStrategic Partnerships

About the role

Key responsibilities & impact

Strengthen and sustain Lexus brand equity, preference, and relevance in Saudi Arabia
Translate Lexus global brand strategy into locally relevant brand and communication priorities
Develop and maintain the Brand & Communications marketing calendar aligned with Product Planning and the five-year Nenkei
Integrate future product launches, lifecycle priorities, and key brand initiatives
Develop, lead, and execute integrated brand and tactical campaigns
Measure campaign outcomes to strengthen brand equity, drive traffic, and support business objectives
Ensure quality and consistency of Lexus brand expression across experiences, activations, partnerships, sponsorships, and customer-facing initiatives
Develop and ensure a consistent omnichannel brand experience
Safeguard Lexus brand identity and standards across internal functions, external partners, agencies, and Lexus stakeholders
Enhance, maintain, and monitor Lexus Brand Guidelines
Conduct semi-annual operational visits to ensure consistent implementation
Allocate Brand & Communications resources effectively and demonstrate contribution to brand and business objectives through performance measures

Requirements

What you’ll need

Bachelor degree in Business Administration, Marketing or similar
5-6 years of experience in branding & communication, supply chain & team management
Strong knowledge of brand strategy, positioning, identity and brand equity management
Ability to translate global brand direction into relevant and differentiated local brand priorities
Strong knowledge of communication strategy, campaign development, creative management and customer messaging
Strong knowledge of brand experiences, activations, sponsorships and strategic partnerships
Arabic & English

Benefits

Comp & perks

Exciting opportunities worldwide
International footprint across the Middle East, North Africa and Turkey (MENAT) region
Culture guided by Respect, Innovation, Pioneering Spirit, and Empowerment