Sales/Market Development Representative, Inbound & Outbound

ABI Research

. Manage and qualify inbound leads and marketing-generated opportunities .

Posted 10/8/2026full-timeRemote • Florida • United StatesJuniorMid-LevelWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in lead generation, appointment setting, and managing sales outreach processes. Proficient in using CRM systems and sales intelligence tools to track and optimize prospecting activities and conversion rates.

Highest-signal resume keywords

Lead GenerationCRM ManagementSales Intelligence ToolsProspecting WorkflowsCommunication Skills

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Lead QualificationPipeline ManagementMeeting BookingData AnalysisSales Outreach

Soft Skills

Attention to DetailOrganizationMulti-Priority ManagementVerbal CommunicationWritten Communication

Tools & Technologies

ApolloZoomInfoHubSpot CRMMicrosoft ExcelAI Tools

Industry Keywords

SaaSTechnologySubscription BusinessesResearch ServicesSales Development

Tech Stack

Tools & technologies

Apollo

About the role

Key responsibilities & impact

Manage and qualify inbound leads and marketing-generated opportunities
Build targeted prospect lists and execute outbound campaigns using Apollo, LinkedIn, email, and phone
Conduct multi-channel prospecting and consistent follow-up
Identify customer needs, qualify opportunities, and schedule meetings for Account Executives and sales leadership
Manage outreach sequences, cadences, and follow-up activities to maximize conversion
Maintain accurate CRM records and track prospect activity and pipeline status
Collaborate with Sales, Marketing, Research, and Operations to improve lead generation and conversion
Identify funnel bottlenecks and recommend improvements to targeting, tools, outreach, and sales handoffs
Track prospecting activity, conversion rates, and meeting-booking performance using CRM and Excel reporting
Help build and improve SDR processes, workflows, and best practices
Contact and nurture inbound leads promptly
Generate qualified opportunities through targeted outbound activity
Achieve meeting-booking and pipeline contribution goals
Keep CRM data accurate and actionable
Provide sales teams with a consistent flow of qualified conversations
Make prospecting performance and funnel progression measurable and visible
Improve SDR/MDR processes to become more efficient, repeatable, and scalable
Proactively identify and address bottlenecks and opportunities

Requirements

What you’ll need

2+ years of experience in sales, business development, lead generation, appointment setting, or a related role
Strong written and verbal communication skills
Confidence engaging prospects by phone, email, and LinkedIn
Strong organization, attention to detail, and ability to manage multiple priorities
Proficiency with Microsoft Excel
Hands-on experience with Apollo, ZoomInfo, or similar sales intelligence/prospecting platforms
Experience working with prospecting workflows, cadences, sequences, and playbooks
Experience with HubSpot CRM preferred
Experience in SaaS, technology, subscription businesses, or research services preferred
Familiarity with lead qualification and pipeline management preferred
Experience booking meetings for sales teams or executives preferred
Bachelor's degree or equivalent experience preferred
Comfortable using AI tools for research and email generation

Benefits

Comp & perks

Base salary plus potential commission/bonus opportunity
Opportunity to develop strong sales development, prospecting, and meeting-booking skills
Clear potential for advancement into Account Executive, Business Development, or other revenue-generating roles
Competitive compensation
Extremely generous benefits and vacation package
Rewarding achievement by promoting within
Family-friendly workplace
Remote work options