Head of Marketing

ablefy

. Set the strategic direction for a three-person marketing team while also contributing hands-on to day-to-day operations .

Posted 10/5/2026full-timeBerlin • GermanyLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading marketing strategies and hands-on execution across various channels, including SEO, paid media, and content marketing. Proficient in managing teams and external agencies while optimizing performance based on KPIs.

Highest-signal resume keywords

B2B SaaS ExperienceGoogle Ads ManagementSEO OptimizationContent Marketing StrategyFluent in German and English

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Performance MarketingEmail Marketing AutomationContent Engine DevelopmentVideo MarketingLifecycle MarketingAI Tools ProficiencySocial Media ManagementGo-To-Market PlanningEvent Strategy DevelopmentKPI Management

Soft Skills

Growth MindsetOpenness to FeedbackLeadershipCollaborationIterative Thinking

Tools & Technologies

Meta AdsGoogle AdsSEO ToolsEmail Automation PlatformsContent Management Systems

Industry Keywords

FintechB2B MarketingCustomer Success ManagementGenerative Engine OptimizationContent Production Infrastructure

Tech Stack

Tools & technologies

About the role

Key responsibilities & impact

Set the strategic direction for a three-person marketing team while also contributing hands-on to day-to-day operations
Lead the performance strategy for Meta and Google Ads and manage the external paid media agency
Build and manage a content engine focused on SEO and Generative Engine Optimization
Establish YouTube and video formats as sustainable marketing channels
Develop and fully execute go-to-market plans for product launches
Build and optimize email marketing, nurturing, and onboarding automations for long-tail accounts
Collaborate with the CSM team to support and scale customer segments
Develop and implement the event strategy, from industry conferences to smaller event series
Manage Instagram and other social media channels
Refine messaging, positioning, and tone of voice
Establish AI infrastructure for scalable content production
Optimize website content for search engines and AI engines
Lead paid Meta campaigns together with the team and agency
Establish and scale Google Ads as a performance channel
Optimize email nurturing and onboarding funnels

Requirements

What you’ll need

Experience in B2B SaaS or fintech, with a growth mindset
Experience as a marketing generalist with both strategic and hands-on execution capabilities
Openness to feedback, close leadership and sparring at the outset, and a willingness to iterate quickly
Confident using AI tools, prompting, content, and workflows
Ability to manage external paid media agencies rigorously based on KPIs
Ability to execute content, social media, and lifecycle marketing activities hands-on
Fluent in German and English

Benefits

Comp & perks

30 days of vacation
Access to the biggest events and leading personalities in the creator economy across the DACH region
Individual coaching and professional development opportunities
Free BVG public transport pass
Employee discounts on fitness, shopping, and more
Company pension scheme with up to a 30% employer contribution
Competitive, performance-based, uncapped compensation