ablefy

Chief Marketing Officer

• Set the strategic direction for a three-person marketing team while also contributing hands-on to day-to-day operations
• Lead the performance strategy for Meta and Google Ads and manage the external paid media agency
• Build and manage a content engine focused on SEO and Generative Engine Optimization
• Establish YouTube and video formats as sustainable marketing channels
• Develop and fully execute go-to-market plans for product launches
• Build and optimize email marketing, nurturing, and onboarding automations for long-tail accounts
• Collaborate with the CSM team to support and scale customer segments
• Develop and implement the event strategy, from industry conferences to smaller event series
• Manage Instagram and other social media channels
• Refine messaging, positioning, and tone of voice
• Establish AI infrastructure for scalable content production
• Optimize website content for search engines and AI engines
• Lead paid Meta campaigns together with the team and agency
• Establish and scale Google Ads as a performance channel
• Optimize email nurturing and onboarding funnels

Head of Marketing