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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading marketing strategies, managing paid media campaigns, and optimizing content for SEO and Generative Engine Optimization. Proficient in executing go-to-market strategies and leveraging AI tools for scalable content production while effectively collaborating with cross-functional teams.
Highest-signal resume keywords
B2B SaaS ExperienceFintech ExperienceAI Tools ProficiencyPaid Media ManagementContent Marketing Strategy
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
SEOGenerative Engine OptimizationEmail MarketingSocial Media ManagementGo-To-Market StrategyPerformance MarketingContent ProductionEvent ManagementLifecycle MarketingKPI Management
Soft Skills
Growth MindsetOpen to FeedbackLeadershipCollaborationAdaptability
Tools & Technologies
Meta AdsGoogle AdsEmail Automation ToolsContent Management SystemsAI Content Tools
Industry Keywords
B2B MarketingSaaSFintechCustomer Success ManagementVideo Marketing
Tech Stack
Tools & technologiesGo
About the role
Key responsibilities & impact- Set the strategic direction for a three-person marketing team while actively contributing to day-to-day operations
- Lead the performance strategy for Meta and Google Ads and manage the external paid media agency
- Build and manage a content engine focused on SEO and Generative Engine Optimization (GEO)
- Establish YouTube and video formats as sustainable marketing channels
- Develop and fully execute go-to-market strategies for product launches
- Build and optimize email marketing and automation journeys for long-tail accounts
- Collaborate with the CSM team to support and scale customer segments
- Own the event strategy and event management, from industry conferences to small-event series
- Manage Instagram and other social media channels
- Refine messaging, positioning, and tone of voice
- Within the first 90 days, establish AI infrastructure for scalable content production, plan product launches, optimize SEO/GEO, scale paid campaigns and Google Ads, optimize email funnels, and organize conference and small-event series
Requirements
What you’ll need- Experience in B2B SaaS or Fintech, with a growth mindset
- Experience in both strategic and hands-on marketing
- Open to feedback, close leadership and sparring support initially, and a willingness to iterate quickly
- Experience with and confident use of AI tools, prompting, content, and workflows
- Ability to manage external paid media agencies based on KPIs
- Ability to execute content, social media, and lifecycle marketing activities hands-on
- Fluent in German and English
Benefits
Comp & perks- Competitive, performance-based salary with no cap
- 30 days of annual leave
- Responsibility from day one
- Access to the biggest events and leading personalities in the DACH creator economy
- Insider knowledge of how successful digital businesses really work
- Individual coaching and professional development
- Free BVG ticket
- Employee discounts on fitness, shopping, and more
- Company pension plan with up to a 30% employer contribution
- A team that values you as an individual