Staff Growth Marketer

Abridge

. Define the PLG roadmap and connect it to every growth motion .

Posted 10/19/2026full-timeUnited StatesLead💰 $200,000 - $250,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in defining and executing product-led growth strategies, with a strong focus on user acquisition, activation, and retention metrics. Proficient in managing paid marketing budgets and optimizing campaigns to drive measurable results in high-growth environments.

Highest-signal resume keywords

Growth Marketing ExperienceProduct-Led Growth OwnershipDeep Experimentation SkillsPaid Marketing ManagementB2C Instincts in B2B

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

User AcquisitionActivation MetricsRetention MetricsFunnel AnalysisCampaign OptimizationExperimentation DesignPaid Social AdvertisingProgrammatic AdvertisingSearch AdvertisingReferral Marketing

Soft Skills

CoachingCollaborationStrategic Thinking

Tools & Technologies

AI-Powered ToolsDashboardsInternal Workflows

Industry Keywords

Healthcare MarketingB2B MarketingFreemium ModelSelf-Serve MotionCommunity Engagement

About the role

Key responsibilities & impact

Define the PLG roadmap and connect it to every growth motion
Translate company goals into a prioritized plan for end-user acquisition, activation, engagement, and expansion
Align PLG plans with Product, Sales, and RevOps
Own the end-user funnel from first touch to habitual use
Build onboarding, in-product prompts, lifecycle email, and referral-loop programs
Run a high-velocity experimentation program across web, product surfaces, paid, and lifecycle
Set hypothesis backlogs, test design standards, and readout cadence
Own all paid marketing across paid social, Google, programmatic, and OOH
Own paid budget allocation, channel mix, platform and agency partnerships
Plan, launch, and optimize campaigns against adoption and pipeline targets
Connect bottoms-up adoption to enterprise pipeline with Sales and RevOps
Define product-qualified signals and route them to the appropriate teams
Demonstrate how product usage drives expansion within health systems
Build the PLG measurement foundation, including activation and retention metrics, attribution, and dashboards
Build AI-powered tools and workflows for research, personalization, testing, and analysis
Advise and coach marketers across enterprise demand, lifecycle, expansion, experimentation, funnel analysis, and channel strategy

Requirements

What you’ll need

10+ years of growth marketing experience
At least 4 years owning product-led growth at a high-growth software company
AI company experience preferred
Track record of improving activation, conversion, or retention metrics at scale
Strong funnel math and ability to demonstrate results
Deep experimentation skills across channels and tactics
Hands-on experience running paid social, search, programmatic, and OOH programs
Experience owning paid marketing budgets and reporting return on investment
Strong B2C instincts in a B2B setting
Comfort building internal tools and workflows with AI
Experience driving PLG in healthcare or selling to clinicians and other professional end users is a bonus
Experience building a self-serve or freemium motion from zero to one is a bonus
Hands-on experience with referral, community, or word-of-mouth loops is a bonus
Must be willing to work from the SF or NYC office at least 3x per week
Candidates must be based in the United States and authorized to work in the United States

Benefits

Comp & perks

14 paid holidays
Flexible PTO for salaried employees
Accrued time off for hourly employees
Medical, Dental, and Vision coverage for all full-time employees and their families
Monthly HSA contributions for employees enrolled in a High Deductible Health Plan
Generous paid parental leave for all full-time employees
Family forming resources and financial support
401(k) matching
Tax-free personal device allowance
Flexible Spending Accounts (FSA)
Commuter Benefits
Lifestyle Wallet contributions for fitness, professional development, coworking, and more
Dedicated access to therapy and coaching
Paid Sabbatical Leave after 5 years of employment
Competitive compensation and equity grants for full-time employees
Flexible work hours
Inclusive culture
Ongoing learning opportunities