Ad Operations Manager – Programmatic

Abril

. Define and execute the group’s programmatic strategy (Open Market, PMPs, Preferred Deals, and Programmatic Guaranteed) .

Posted 10/2/2026contractSão Paulo • BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in managing programmatic media and Ad Operations, with a strong focus on monetization strategies, compliance with LGPD, and effective collaboration across teams. Proficient in utilizing ad servers and monetization technologies to optimize inventory and revenue performance.

Highest-signal resume keywords

Programmatic Media ManagementGoogle Ad ManagerAd Operations LeadershipLGPD ComplianceAdvanced Analytical Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Programmatic StrategyInventory TaxonomyECPM MonitoringFloor Pricing PolicyRevenue Forecasting

Soft Skills

CollaborationBusiness AcumenLeadership

Tools & Technologies

PrebidOpen BiddingSSPsDSPs

Industry Keywords

Brand SafetyIVT PreventionAds.txtConsent Management PoliciesAudience Segmentation

About the role

Key responsibilities & impact

Define and execute the group’s programmatic strategy (Open Market, PMPs, Preferred Deals, and Programmatic Guaranteed)
Manage the monetization stack (Google Ad Manager, Prebid, Open Bidding, SSPs) and floor pricing policy
Negotiate and manage partnerships with SSPs, DSPs, trading desks, and agencies
Monitor eCPM, fill rate, viewability, and revenue per session metrics
Ensure the implementation, trafficking, QA, and delivery of direct and programmatic campaigns, meeting SLAs and pacing requirements
Structure inventory taxonomy across all brands, including video, CTV, and audio
Safeguard inventory quality and security, including brand safety, fraud/IVT prevention, ads.txt/sellers.json, and creative policies
Work with Product to balance monetization and reader experience
Transform first-party data into commercial products and audience segments
Lead the transition to a third-party-cookie-free landscape
Ensure compliance with Brazil’s LGPD and consent management policies (CMP)
Lead, develop, and scale the Ad Operations and Programmatic team
Support the Commercial team with proposals, inventory forecasts, and pitches
Build and report on performance dashboards and revenue forecasts for senior leadership
Track market trends and propose new media products

Requirements

What you’ll need

Bachelor’s degree in Communications, Marketing, Advertising, Engineering, Business Administration, or a related field
Solid experience managing programmatic media and Ad Operations in publishing or media companies
Proficiency with ad servers (Google Ad Manager) and monetization technologies (Prebid, Open Bidding, SSPs, and DSPs)
Practical knowledge of inventory taxonomy, brand safety, IVT, ads.txt, LGPD, and identity/privacy solutions
Advanced analytical skills for daily monitoring of metrics (eCPM, fill rate, and viewability) and eCPM floor modeling
Leadership profile, business acumen, and the ability to collaborate effectively with Sales, Product, and Technology teams
English proficiency

Benefits

Comp & perks

Health insurance
Dental insurance
Discount club
Parking
Home office allowance
Career development plan
On-site cafeteria
Meal voucher
Transportation voucher
Birthday day off
GoRead
Flexible hours
TotalPass
Partnership with SESC