Abril

Operations

• Define and execute the group’s programmatic strategy (Open Market, PMPs, Preferred Deals, and Programmatic Guaranteed)
• Manage the monetization stack (Google Ad Manager, Prebid, Open Bidding, SSPs) and floor pricing policy
• Negotiate and manage partnerships with SSPs, DSPs, trading desks, and agencies
• Monitor eCPM, fill rate, viewability, and revenue per session metrics
• Ensure the implementation, trafficking, QA, and delivery of direct and programmatic campaigns, meeting SLAs and pacing requirements
• Structure inventory taxonomy across all brands, including video, CTV, and audio
• Safeguard inventory quality and security, including brand safety, fraud/IVT prevention, ads.txt/sellers.json, and creative policies
• Work with Product to balance monetization and reader experience
• Transform first-party data into commercial products and audience segments
• Lead the transition to a third-party-cookie-free landscape
• Ensure compliance with Brazil’s LGPD and consent management policies (CMP)
• Lead, develop, and scale the Ad Operations and Programmatic team
• Support the Commercial team with proposals, inventory forecasts, and pitches
• Build and report on performance dashboards and revenue forecasts for senior leadership
• Track market trends and propose new media products

Ad Operations Manager – Programmatic