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Salesforce Marketing Architect – Functional Design Lead
Absa Group. Own Marketing Cloud architecture and end-to-end functional design .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Expertise in Salesforce Marketing Cloud architecture and functional design, with a strong focus on client-centric journey design and integration capabilities. Proven ability to lead cross-domain technology solutions and enhance client engagement through data-driven strategies.
Highest-signal resume keywords
Salesforce Marketing Cloud ArchitectureFunctional DesignClient EngagementIntegration CapabilitiesJourney Builder
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Salesforce Marketing CloudCRM IntegrationData ArchitectureSegmentationAutomation StudioMarketing Data ArchitectureDeliverabilityConsent ManagementDesign AssuranceEnterprise Solution Delivery
Soft Skills
LeadershipCollaborationCommunication
Tools & Technologies
Marketing CloudCRMAnalytics
Certifications & Qualifications
Salesforce Marketing Cloud Engagement CertificationData Cloud Certification
Industry Keywords
Financial ServicesCIBB2BMulti-BusinessRegulated Environment
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Own Marketing Cloud architecture and end-to-end functional design
- Connect Marketing Cloud, CRM, client data, analytics, consent and integration capabilities
- Design client-centric journeys informed by relationship, hierarchy, sector and opportunity context
- Define how meaningful marketing signals flow back into CRM and support Relationship Managers
- Translate complex CIB needs into scalable Salesforce features and solutions
- Lead design assurance across engineers, analysts, consultants and delivery partners
- Help shape intelligent and increasingly AI-enabled client engagement
- Drive the design and delivery of fit-for-purpose, business strategy-aligned, high-impact, cross-domain technology solution blueprints and associated solutions
- Build architectural capability in development teams across an estate
Requirements
What you’ll need- Relevant degree or equivalent professional experience in information systems, computer science, digital marketing, data, engineering or a related discipline
- 8+ years experience in CRM, digital marketing technology, customer engagement, functional design or enterprise solution delivery
- At least 3 years leading complex Salesforce Marketing Cloud architecture or enterprise implementations
- Demonstrated experience designing Marketing Cloud for a large, regulated, multi-business or multi-jurisdiction organisation
- Deep hands-on Salesforce Marketing Cloud Engagement expertise
- Strong functional design, integration and architecture experience
- Understanding of Journey Builder, Automation Studio, marketing data architecture, segmentation, security, consent, deliverability and CRM integration
- Relevant Marketing Cloud Engagement, Salesforce and Data Cloud certifications are advantageous
- Financial Services, CIB or complex B2B experience is advantageous
Benefits
Comp & perks- Equal opportunity employer
- Inclusive workplace where everyone can thrive
- Reasonable accommodation during the recruitment process
- Preference may be given to candidates from underrepresented designated groups, including persons with disabilities