Segment and Proposition Manager

Absa Group

. Drive Key Customer Segment strategies in Retail and Business Banking (RBB) .

Posted 11/10/2026full-timeKenyaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in customer segmentation strategies, financial analysis, and market research to drive customer acquisition and retention in Retail and Business Banking. Proficient in governance, risk, compliance, and developing customer value propositions aligned with strategic objectives.

Highest-signal resume keywords

Customer Segmentation StrategiesFinancial AnalysisMarket ResearchGovernance, Risk, ComplianceCustomer Value Propositions

ATS Keywords

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Hard Skills

Financial Data AnalysisMarket TestingCustomer Journey MappingProfit and Loss ManagementCustomer Behavioral Analysis

Soft Skills

Stakeholder EngagementCross-Functional CollaborationTraining FacilitationStrategic PlanningCommunication

Tools & Technologies

IT SystemsTelephony SystemsDecision Analytics ToolsCustomer DatabasesMarket Data Analysis Tools

Certifications & Qualifications

Bachelor's Degree in BusinessFurther Education and Training Certificate in Office Administration

Industry Keywords

Retail BankingBusiness BankingMarket Share StatisticsCustomer ExperienceRegulatory Compliance

About the role

Key responsibilities & impact

Drive Key Customer Segment strategies in Retail and Business Banking (RBB)
Design and develop new propositions and enhancements to existing propositions
Set strategic objectives and identify the ideal customer mix to deliver the Bank's strategic plan
Manage customer-level profit and loss KPIs and critical Key Value Drivers, including segment profitability
Maximize segment penetration, acquisition, retention, cross-sell ratios, and revenue per customer
Track segment marketing and campaign plans
Ensure differentiated customer experience and service processes for Segments
Monitor action plans to improve Net Promoter Score (NPS)
Conduct customer behavioral, market, and customer research and market-test experiments
Develop customer journey maps, lifecycles/life-stages, and personas
Maintain market data, market share statistics, and competitive positioning
Monitor active customer databases and customer churn, devising remediation strategies
Use decision analytics to design customer propositions and contact programs
Ensure governance, risk, compliance, and control in line with Absa Group policies
Track customer-level P&L, segment-level KVDs, acquisition costs, signed-off business-case benefits, and financial targets
Monitor segment performance, report results, and recommend improvement actions
Obtain New Product Approvals and embed Treating Customers Fairly principles
Collaborate with Change, Operations, and Technology teams on processes, infrastructure, and IT capabilities
Facilitate staff training and toolkits on customer value propositions
Engage senior stakeholders and drive the segment roadmap
Own and communicate the Customer Segments story to key stakeholders
Review and implement new regulatory or Group requirements impacting Affluent Segments

Requirements

What you’ll need

Bachelor's Degree: Business, Commerce and Management Studies (Required)
Further Education and Training Certificate (FETC): Office Administration (Required)
Management experience in a multi-cultural environment
Good understanding of Absa bank customer segmentation
Ability to analyze and interpret financial and data models
Extensive knowledge of the industry landscape, market players, and product knowledge
Understanding of short-, medium-, and long-term business plans and their effects on other functions
Understanding of local statutes, central bank guidelines, and Absa Group policies and procedures
Good knowledge of IT and telephony systems
Good understanding of liability and assets banking businesses
Must comply with governance, risk, compliance, control, regulatory, and Group policy requirements