Marketing Automation Manager

Absolute Security

. Own execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels .

Posted 11/10/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive expertise in Marketo program architecture and marketing automation, with a strong focus on lead scoring, lifecycle management, and data quality. Proficient in translating business requirements into scalable marketing technology solutions while ensuring compliance with data privacy regulations.

Highest-signal resume keywords

Marketo AdministrationLead Scoring ManagementSalesforce IntegrationData Management SkillsMarketing Automation Governance

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing AutomationLead Lifecycle ManagementCampaign AttributionData NormalizationDatabase OptimizationError Code TroubleshootingAdvanced ExcelGoogle Sheets ProficiencyAPI IntegrationsSmart Campaigns

Soft Skills

Attention to DetailClear CommunicationProject ManagementOrganizational SkillsCreative Problem Solving

Tools & Technologies

MarketoSalesforceCRM SystemsMarketing TechnologyWebhooks

Certifications & Qualifications

Marketo Certified ExpertAdobe Marketo Engage Business Practitioner

Industry Keywords

B2B MarketingGDPR ComplianceCAN-SPAMCASLEmail Marketing

About the role

Key responsibilities & impact

Own execution, QA, and optimization of integrated marketing campaigns across email, events, webinars, nurture programs, forms, landing pages, and other channels
Develop and maintain scalable marketing automation architecture, workflows, programs, and operational processes within Marketo
Design, develop, and optimize lead scoring, lead lifecycle management, routing, segmentation, and MQL processes
Establish and enforce marketing automation governance, standards, naming conventions, campaign taxonomy, and QA processes
Maintain comprehensive documentation for automation architecture, operational processes, integrations, and troubleshooting procedures
Oversee database health, data quality, normalization, enrichment, deduplication, and database optimization initiatives
Lead implementation, integration, and ongoing ownership of marketing technology connected to Marketo
Troubleshoot complex campaign, automation, integration, and data issues, identify root causes, and drive resolution
Proactively identify operational gaps and downstream impacts to improve scalability and reliability
Partner with Marketing, Sales, Revenue Operations, Business Applications, and technical teams to translate business requirements into scalable solutions
Support CRM and martech initiatives
Ensure compliance with GDPR, CAN-SPAM, CASL, and other applicable email marketing and data privacy regulations
Protect the security and privacy of Absolute and its customers
Perform other duties as assigned by management

Requirements

What you’ll need

5+ years of marketing operations or marketing automation experience in a B2B environment
At least 3 years of hands-on Marketo administration
Deep expertise in Marketo program architecture, including smart campaigns, nurture and engagement programs, tokens, program templates, and operational programs
Proven experience designing and managing lead scoring, lead lifecycle, routing, and MQL processes
Strong working knowledge of Salesforce, including Lead, Contact, Account, and Campaign objects, campaign hierarchy, and Marketo-Salesforce sync
Solid understanding of campaign attribution and campaign influence models
Ability to troubleshoot complex automation, sync, and data issues using logs, error codes, and record-level analysis
Experience implementing and maintaining martech integrations using native connectors, APIs, or webhooks
Strong data management skills, including list imports, normalization, deduplication, and database segmentation
Advanced Excel or Google Sheets proficiency
Rigorous attention to detail and disciplined QA approach
Ability to translate business requirements into scalable technical solutions
Clear, concise written and verbal communication
Strong project management skills and ability to manage multiple requests and deadlines
Marketo and Salesforce experience required
Marketo Certified Expert (MCE) or Adobe Marketo Engage Business Practitioner certification preferred
Experience implementing marketing technology into the Marketo ecosystem
Highly analytical, organized, detail-oriented, and self-directed
Excellent communication and organizational skills
Innovative thinker and creative problem solver

Benefits

Comp & perks

Flexibility to thrive in remote, hybrid, and in-office environments
Equal Employment Opportunity and Affirmative Action
Disability assistance or accommodation available
AI-assisted hiring process with human final hiring decisions