Customer Marketing Manager

Absorb Software

. Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption .

Posted 10/16/2026full-timeRemote • CanadaMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in customer marketing and advocacy, with a strong focus on campaign execution for product launches and feature adoption. Proficient in creating compelling customer communications and managing cross-functional collaboration to drive engagement and results.

Highest-signal resume keywords

Customer MarketingCampaign ManagementWriting AbilityMarketing AutomationB2B SaaS Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionCustomer AdvocacyProduct MessagingData ReportingFeature Adoption

Soft Skills

CollaborationOrganizational AbilityCommunication Skills

Tools & Technologies

SalesforcePendoG2Microsoft OfficeAbsorb LMSConfluenceTeams

Industry Keywords

B2B SaaSCustomer EngagementInnovation CouncilWebinar ManagementCustomer Communications

About the role

Key responsibilities & impact

Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption
Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter
Maintain the customer communications calendar across launches
Produce the monthly customer newsletter and track engagement to improve it
Run adoption campaigns for priority products, starting with Aura
Own and manage the Innovation Council, including participant recruitment, onboarding, engagement, and matching participants to upcoming alphas and betas
Grow the customer advocacy pipeline through G2 and similar reviews, references, testimonials, case studies, and customer speakers
Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation
Collaborate with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams

Requirements

What you’ll need

3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS
Experience running campaigns for product launches or feature adoption
Strong writing ability to turn product messaging into clear customer communications
Hands-on experience with marketing automation and CRM tools, such as Salesforce
Pendo and review platforms such as G2 are a plus
Ability to run several programs at once
Comfort with numbers and reporting
Experience in learning technology or HR technology is a plus
Knowledge of Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS
Must be legally eligible to work in the country applied to without sponsorship
Successful candidates are subject to pre-employment background screening, including a criminal record check

Benefits

Comp & perks

Fully remote-first work with flexible work arrangements
Comprehensive health and wellness benefits
Retirement savings programs
Eligibility for two different bonus plans
Generous time off
Comprehensive medical and dental benefits based on country of location
New Hire Equipment Allowance
Monthly Flex Allowance
Career growth and internal mobility opportunities
Employee-driven DE&I programs