Customer Marketing Manager

Absorb Software

. Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption .

Posted 10/16/2026full-timeRemote • United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in planning and executing customer campaigns for product launches, with strong writing skills for customer communications and hands-on experience with marketing automation tools. Proficient in tracking campaign results and managing customer advocacy initiatives.

Highest-signal resume keywords

Customer Marketing ExperienceCampaign ManagementStrong Writing SkillsMarketing Automation ToolsB2B SaaS Knowledge

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ExecutionProduct Launch ManagementCustomer AdvocacyData ReportingEmail Communication

Soft Skills

Organizational SkillsCollaborationEngagement Management

Tools & Technologies

SalesforcePendoMicrosoft OfficeTeamsConfluenceAbsorb LMS

Industry Keywords

B2B SaaSCustomer EngagementLifecycle MarketingInnovation CouncilCustomer Testimonials

About the role

Key responsibilities & impact

Plan and execute customer campaigns for product launches from beta recruitment through general availability and post-launch adoption
Turn product messaging into customer-facing copy for email, in-app communications using Pendo, webinars, and the customer newsletter
Maintain the customer communications calendar across launches, bundling and sequencing releases to avoid customer overload
Produce the monthly customer newsletter and track engagement to improve it
Run adoption campaigns for priority products, starting with Aura, with Lifecycle Marketing targeting the right accounts
Own and manage the Innovation Council by recruiting and onboarding participants, maintaining engagement, and matching participants to upcoming alphas and betas
Grow the customer advocacy pipeline through G2 and similar reviews, references, testimonials, case studies, and customer speakers
Track and report campaign and advocacy results, including adoption among targeted accounts, webinar attendance, advocacy output, and Innovation Council participation
Collaborate with Product Marketing, GTM, Product Management, Customer Success, Marketing Operations, and Content and Creative teams

Requirements

What you’ll need

3–5 years in customer marketing, customer advocacy or a similar role, ideally in B2B SaaS
Experience running campaigns for product launches or feature adoption
Strong writing skills to turn product messaging into clear customer communications
Hands-on experience with marketing automation and CRM tools, such as Salesforce
Organized enough to run several programs at once
Comfortable with numbers to report on programs
Experience in learning technology or HR tech is a plus
Knowledge of Microsoft Office, Teams, Claude, Confluence, Salesforce, and Absorb LMS
Must be legally eligible to work in the country applied to without sponsorship
Successful candidates must undergo pre-employment background screening, including a criminal record check

Benefits

Comp & perks

Fully remote-first work with flexible work arrangements
Comprehensive Health and Wellness Benefits including retirement savings programs
Eligibility for two different bonus plans
Generous time off
Comprehensive medical and dental benefits based on your country of location
New Hire Equipment Allowance
Monthly Flex Allowance
Endless opportunity for career growth and internal mobility
Employee driven DE&I programs