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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in go-to-market strategy and integrated marketing within the media and creator economy, with a strong focus on developing compelling commercial opportunities and effective sales materials. Proven ability to collaborate across teams and manage multiple projects while maintaining a keen awareness of cultural trends.
Highest-signal resume keywords
Go-To-Market StrategyIntegrated MarketingSales MarketingProject ManagementCreative Ideation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Commercial StrategySales Deck DevelopmentMarket Response TrackingSales Resource ManagementAdvertising Knowledge
Soft Skills
StorytellingPresentation SkillsCollaborationRelationship BuildingEntrepreneurial Mindset
Industry Keywords
MediaAdvertisingEntertainmentCreator EconomyPodcasting
About the role
Key responsibilities & impact- Lead proactive go-to-market efforts across Acast's US business
- Own Acast's Commercial Slate and commercial calendar
- Identify and prioritize cultural moments, seasonal opportunities, creator programming, and commercial opportunities
- Develop proactive offerings through planning, brainstorming, ideation, packaging, positioning, and sales materials
- Collaborate with Creator Network, Originals, Sales, and Marketing teams
- Develop commercial strategies for priority creators, launches, tours, live events, and original programming
- Track sell-through, market response, and seller feedback to refine opportunities
- Drive rollout and promotion of opportunities through sales meetings and communications
- Maintain Acast's Sales Resource Hub and keep materials current
- Support strategic RFP responses, sales storytelling, and cross-functional marketing initiatives
- Partner on positioning, go-to-market strategy, and launch of new advertising products and capabilities
- Build a prioritized Commercial Slate, sales-ready opportunities, strong sales adoption, measurable commercial impact, and cross-functional collaboration
Requirements
What you’ll need- Demonstrated experience in go-to-market strategy, integrated marketing, sales marketing, or commercial strategy, ideally within media, advertising, entertainment, or the creator economy
- Strong understanding of advertising, including branded content, sponsorships, and integrated marketing
- Creative ideation and ability to turn ideas into compelling commercial opportunities
- Excellent storytelling and presentation skills
- Hands-on experience building polished, persuasive sales decks and presenting to internal teams and clients
- Strong project management skills and ability to manage multiple priorities from idea to execution
- Ability to collaborate across teams and build relationships
- Strong awareness of culture, media trends, and the creator economy
- Proactive, entrepreneurial mindset and willingness to execute hands-on
- Experience in podcasting, digital media/publishing, or creator-led entertainment is a plus
Benefits
Comp & perks- Bonus
- Remote teams and flexible remote work culture
- Autonomy
- Continuous improvement opportunities
- Inclusive and caring work environment