Associate Director, Paid Search

Accelerated Digital Media

. Develop and communicate the overall SEM strategy, including goals and objectives .

Posted 11/3/2026full-timeRemote • Ohio • United StatesSenior💰 $108,000 - $118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing SEM strategies, managing large-scale campaigns, and utilizing data analysis tools to optimize performance. Strong leadership and communication skills are essential for mentoring teams and presenting insights to clients.

Highest-signal resume keywords

SEM Strategy DevelopmentData Analysis ProficiencyLeadership and Team ManagementSearch Engine Advertising PlatformsCampaign Performance Optimization

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

SEMDigital MarketingA/B TestingKeyword TargetingCampaign StructureBudget ManagementAd Copy OptimizationAnalytics ToolsPerformance MetricsConversion Optimization

Soft Skills

Communication SkillsPresentation SkillsClient Relationship ManagementTeam GuidanceCollaboration

Tools & Technologies

Google AdsBing AdsData Analysis ToolsAnalytics PlatformsCampaign Management Software

Industry Keywords

Search Engine MarketingDigital AdvertisingMarketing StrategyBusiness ObjectivesEmerging Technologies

About the role

Key responsibilities & impact

Develop and communicate the overall SEM strategy, including goals and objectives
Collaborate with clients and senior management to align SEM efforts with broader marketing and business objectives
Stay updated on industry trends, algorithm changes, and emerging technologies
Develop testing roadmaps and ensure continuous evolution of clients' paid search programs
Develop comprehensive Quarterly Business Reports (QBRs)
Lead and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists
Set performance objectives and provide team guidance
Oversee campaign planning, execution, and optimization
Build and maintain strong client relationships
Understand client business goals, target audiences, and competitive landscapes
Present strategic recommendations, campaign performance insights, and progress reports to clients
Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure
Oversee ad copy and conversion-optimized landing pages
Implement advanced bidding and targeting strategies
Monitor campaign performance using analytics tools and data sources
Analyze data to identify optimization opportunities
Implement A/B testing, ad group restructuring, and other advanced optimization techniques
Manage SEM campaign budgets and recommend adjustments
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field
Extensive experience (typically 7+ years) in SEM and digital marketing
Proven track record of successfully managing large-scale SEM campaigns
Strong leadership and team management skills
Exceptional analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends
Experience working with a diverse range of clients and industries
Must be located in the USA
Cannot require employer sponsorship or takeover of sponsorship of an employment Visa

Benefits

Comp & perks

Generous paid time off
Healthcare coverage
401(k) & Retirement Savings
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home