Accelerated Digital Media

Salesforce Consultant

• Design and implement sophisticated marketing automation workflows
• Build and execute personalized email marketing campaigns
• Use complex triggers and audience creation methods, including Salesforce entry events and SQL queries against relational databases
• Collaborate on customer lifecycle stages and segmentation strategies
• Contribute to client audience engagement roadmaps
• Communicate with team members and stakeholders about automation strategies, workflow objectives, and performance insights
• Monitor active workflows and automations for quality and effectiveness
• Make optimization recommendations
• Maintain data models and attribute definitions for scalable audience segmentation
• Support dynamic content personalization for campaigns and landing pages
• Ensure automated marketing practices comply with legal standards and industry best practices
• Perform additional duties as assigned

Email Automation Specialist – Salesforce Marketing Cloud

Performance Marketing

• Develop and execute SEM strategies aligned with client objectives
• Conduct keyword research and competitive analysis
• Create and manage campaign budgets and forecasts
• Develop testing roadmaps and continuously evolve clients' SEM programs
• Develop Quarterly Business Reports with the team
• Stay informed about industry trends, algorithm updates, and emerging technologies
• Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
• Write and optimize ad copy for maximum click-through rates
• Set up and optimize landing pages for conversion rate optimization
• Implement A/B tests and other optimization strategies
• Lead and mentor a team of Paid Search Strategists
• Delegate tasks, set performance goals, and provide guidance
• Conduct team meetings and training sessions
• Monitor and analyze campaign performance using analytics tools
• Generate regular KPI and campaign effectiveness reports
• Provide insights and recommendations for continuous improvement
• Maintain regular client communication about business goals and objectives
• Present campaign results, insights, and recommendations to clients
• Address client queries and concerns
• Recommend and implement new strategies and tools
• Travel occasionally to meet clients or attend industry conferences
• Perform other duties as assigned

Lead Paid Search Strategist

• Design and implement sophisticated marketing automation workflows using complex triggers and audience creation methods
• Build and execute personalized marketing campaigns
• Query relational databases using SQL
• Collaborate on customer lifecycle stages and segmentation strategies
• Contribute to audience engagement roadmaps for clients
• Communicate with team members and stakeholders about automation strategies, workflow objectives, and performance insights
• Monitor active workflows and automations for quality and effectiveness
• Make optimization recommendations
• Maintain data models and attribute definitions for scalable audience segmentation and dynamic content personalization
• Ensure automated marketing practices comply with legal standards and industry best practices
• Perform additional duties as assigned