Associate Director, Paid Search

Accelerated Digital Media

. Develop and communicate the overall SEM strategy, including goals and objectives .

Posted 11/3/2026full-timeRemote • United StatesSenior💰 $108,000 - $118,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates extensive experience in SEM and digital marketing, with a proven ability to develop and execute effective SEM strategies, manage large-scale campaigns, and analyze performance data. Strong leadership skills are essential for mentoring teams and collaborating with clients to achieve marketing objectives.

Highest-signal resume keywords

SEM Strategy DevelopmentData Analysis ProficiencyLeadership and Team ManagementSearch Engine Advertising PlatformsCampaign Performance Optimization

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

SEMDigital MarketingA/B TestingKeyword TargetingCampaign StructureBudget ManagementAd Copy OptimizationAdvanced Bidding StrategiesAnalytics ToolsPerformance Reporting

Soft Skills

Communication SkillsPresentation SkillsClient Relationship ManagementTeam Guidance

Tools & Technologies

Google AdsBing AdsData Analysis Tools

Industry Keywords

Search Engine MarketingDigital AdvertisingMarketing StrategyAlgorithm ChangesEmerging Technologies

About the role

Key responsibilities & impact

Develop and communicate the overall SEM strategy, including goals and objectives
Collaborate with clients and senior management to align SEM efforts with broader marketing and business objectives
Stay updated on industry trends, algorithm changes, and emerging technologies
Develop testing roadmaps and ensure continuous evolution of clients' paid search programs
Develop Quarterly Business Reports (QBRs) with highlights and upcoming testing priorities
Lead and mentor Leads, Senior Paid Search Strategists, and Paid Search Strategists
Set performance objectives and provide team guidance
Oversee campaign planning, execution, and optimization
Build and maintain strong client relationships
Present strategic recommendations, campaign performance insights, and progress reports
Develop SEM strategies covering budget allocation, keyword targeting, and campaign structure
Oversee ad copy and landing pages optimized for conversions
Implement advanced bidding and targeting strategies
Monitor campaign performance using analytics tools and data sources
Analyze data and implement optimization techniques, including A/B testing and ad group restructuring
Manage SEM campaign budgets and recommend adjustments based on performance
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field
Extensive experience (typically 7+ years) in SEM and digital marketing
Proven track record of successfully managing large-scale SEM campaigns
Strong leadership and team management skills
Exceptional analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
In-depth knowledge of search engine advertising platforms (e.g., Google Ads, Bing Ads) and emerging trends
Experience working with a diverse range of clients and industries
Must be located in the USA
Cannot sponsor or take over sponsorship of an employment Visa at this time

Benefits

Comp & perks

Healthcare coverage
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home