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Email Automation Specialist – Salesforce Marketing Cloud
Accelerated Digital Media. Design and implement sophisticated marketing automation workflows .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in Salesforce Marketing Cloud Engagement and AMPscript, with a strong focus on designing and implementing marketing automation workflows and personalized email campaigns. Proficient in SQL, HTML, and CSS, while ensuring compliance with legal standards and industry best practices.
Highest-signal resume keywords
Salesforce Marketing Cloud Engagement (MCE)AMPscriptSQLEmail MarketingHTML / CSS
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Marketing Automation WorkflowsEmail CampaignsAudience SegmentationData ModelsOptimization RecommendationsKPI AnalysisWeb AnalyticsEmail Authentication ProtocolsCross-Device CompatibilityDynamic Content Personalization
Soft Skills
Communication SkillsProblem-Solving SkillsAttention to DetailTime Management Skills
Tools & Technologies
SalesforceGoogle AnalyticsKlaviyoActiveCampaignSharpSpring
Industry Keywords
Email Marketing Best PracticesLegal ComplianceCustomer Lifecycle StagesAudience Engagement Roadmaps
Tech Stack
Tools & technologiesCloudSQL
About the role
Key responsibilities & impact- Design and implement sophisticated marketing automation workflows
- Build and execute personalized email marketing campaigns
- Use complex triggers and audience creation methods, including Salesforce entry events and SQL queries against relational databases
- Collaborate on customer lifecycle stages and segmentation strategies
- Contribute to client audience engagement roadmaps
- Communicate with team members and stakeholders about automation strategies, workflow objectives, and performance insights
- Monitor active workflows and automations for quality and effectiveness
- Make optimization recommendations
- Maintain data models and attribute definitions for scalable audience segmentation
- Support dynamic content personalization for campaigns and landing pages
- Ensure automated marketing practices comply with legal standards and industry best practices
- Perform additional duties as assigned
Requirements
What you’ll need- 3+ years of experience in Salesforce Marketing Cloud Engagement (MCE) and AMPscript
- Experience with relational databases and SQL
- Working knowledge of HTML / CSS
- Proficient understanding of email marketing and KPIs
- Strong written, verbal, and visual communication skills
- Excellent problem-solving skills
- Attention to detail and time management skills
- Stays up to date with the latest trends in email marketing and automation
- 4+ years of experience preferred; exemplary performance may supersede the experience requirement
- Additional experience with ESPs such as Klaviyo, ActiveCampaign, or SharpSpring is nice to have
- Knowledge of cross-inbox and cross-device compatibility is nice to have
- Understanding of email authentication protocols is nice to have
- Good grasp of web analytics and experience with Google Analytics is nice to have
- Must be located in the USA
- Unable to sponsor or take over sponsorship of an employment visa
Benefits
Comp & perks- Health Insurance
- 401(k) & Retirement Savings
- Generous Paid Time Off
- Flexible Scheduling
- Remote-First Culture
- Professional Development
- Employee Referral Program
- Healthcare coverage
- Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home