Lead Paid Search Strategist

Accelerated Digital Media

. Develop and execute SEM strategies aligned with client objectives .

Posted 9/29/2026full-timeRemote • United StatesSenior💰 $92,000 - $105,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and executing SEM strategies, managing PPC campaigns, and leading a team of Paid Search Strategists. Proficient in data analysis, client communication, and continuous optimization of digital advertising efforts.

Highest-signal resume keywords

SEM Strategy DevelopmentPPC Campaign ManagementGoogle Ads CertificationData Analysis ProficiencyTeam Leadership

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Keyword ResearchCompetitive AnalysisCampaign Budget ManagementA/B TestingConversion Rate OptimizationAd Copy OptimizationPerformance Max Campaign ManagementFeed ManagementSEO ProficiencyAnalytics Tools Proficiency

Soft Skills

Excellent CommunicationPresentation SkillsTeam ManagementClient Relationship ManagementMentoring

Tools & Technologies

Google AdsBing AdsGoogle AnalyticsWeb Analytics Tools

Certifications & Qualifications

Google Ads Certification

Industry Keywords

Search Engine MarketingPaid MediaE-commerceDigital AdvertisingKPI Reporting

About the role

Key responsibilities & impact

Develop and execute SEM strategies aligned with client objectives
Conduct keyword research and competitive analysis
Create and manage campaign budgets and forecasts
Develop testing roadmaps and continuously evolve clients' SEM programs
Develop Quarterly Business Reports with the team
Stay informed about industry trends, algorithm updates, and emerging technologies
Create, optimize, and manage PPC campaigns on Google Ads, Bing Ads, and other platforms
Write and optimize ad copy for maximum click-through rates
Set up and optimize landing pages for conversion rate optimization
Implement A/B tests and other optimization strategies
Lead and mentor a team of Paid Search Strategists
Delegate tasks, set performance goals, and provide guidance
Conduct team meetings and training sessions
Monitor and analyze campaign performance using analytics tools
Generate regular KPI and campaign effectiveness reports
Provide insights and recommendations for continuous improvement
Maintain regular client communication about business goals and objectives
Present campaign results, insights, and recommendations to clients
Address client queries and concerns
Recommend and implement new strategies and tools
Travel occasionally to meet clients or attend industry conferences
Perform other duties as assigned

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Business, or related field
Proven experience (typically 5+ years) in Search, Shopping, and Performance Max campaign management
Experience managing enterprise-level e-commerce paid media, including feed managment
Certification in Google Ads and other relevant digital advertising platforms
Strong analytical skills and proficiency in data analysis tools
Excellent communication and presentation skills
Leadership and team management experience
Proficiency in SEO (Search Engine Optimization) is a plus
Familiarity with web analytics tools like Google Analytics
Must be located in the USA
We are unable to sponsor or take over sponsorship of an employment Visa at this time

Benefits

Comp & perks

Health Insurance
401(k) & Retirement Savings
Generous Paid Time Off
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help you stay healthy, productive, and fulfilled both at work and at home