Paid Media Strategist

Accelerated Digital Media

. Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms .

Posted 10/8/2026full-timeRemote • United StatesJuniorMid-Level💰 $65,000 - $80,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing advanced paid media strategies across platforms like Google Ads and Microsoft Ads, with a strong focus on client objectives and performance measurement. Proficient in utilizing analytics tools and conducting market analysis to optimize campaign effectiveness and drive ROI.

Highest-signal resume keywords

Google Ads ExpertiseBing Ads ExperienceGoogle Analytics ProficiencyClient Relationship ManagementA/B Testing Strategy Development

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Media Strategy DevelopmentCampaign Performance MeasurementKeyword ResearchBudget ManagementData AnalysisLead Generation StrategiesCompetitor AnalysisSearch-Term Quality AssessmentPerformance ReportingAudience Targeting

Soft Skills

Critical ThinkingProblem-SolvingOrganizational SkillsVerbal CommunicationWritten Communication

Tools & Technologies

Google ShoppingLooker StudioKeyword PlannerChatGPTMicrosoft Ads

Industry Keywords

Digital MarketingPaid SocialClient-Facing ExperienceMarketing StrategiesAlgorithm Changes

About the role

Key responsibilities & impact

Develop and execute advanced paid media strategies across Google Ads, Microsoft Ads, and social platforms
Tailor strategies to client needs and goals while delivering results within budgets and timeframes
Lead quarterly or monthly planning sessions and present strategic roadmaps aligned with client objectives and KPIs
Identify opportunities to improve campaign performance
Measure and report campaign performance, including lead trends, revenue, budget allocation, and search-term quality
Create action-oriented monthly reports with performance insights and strategic recommendations
Collaborate with immediate and cross-departmental teams on client marketing strategies
Translate client business priorities into qualified leads and/or sales strategies
Conduct competitor and audience analysis to inform campaigns and identify market opportunities and trends
Perform keyword research and analyze creative assets for optimization recommendations
Lead client calls and present complex data accessibly
Maintain regular client communication and proactively address concerns
Stay current on digital marketing trends, algorithm changes, industry updates, and platform changes
Implement personalized paid media strategies to maximize efficiency and ROI
Develop and execute A/B testing strategies using advanced bidding and audience targeting
Manage and optimize budgets across channels and keywords using a test-and-learn approach
Oversee end-to-end implementation of paid media campaigns across multiple platforms
Participate in team meetings and contribute to the agency knowledge base
Meet client, team, and company targets and complete other assigned duties

Requirements

What you’ll need

Minimum 2 years of paid search experience in Google Ads and Bing Ads
Experience at a digital marketing agency with client-facing experience
Experience in Google Shopping and Paid Social, including LinkedIn and Meta ads
Experience in Google Analytics and Looker Studio
Critical thinking, problem-solving, and troubleshooting skills
Strong verbal and written communication skills for customer- and teammate-facing work
Organizational skills and ability to manage and prioritize multiple projects
Customer service experience managing client relationships or influencing customer experience
Expertise using spreadsheet functions and formulas to analyze, identify trends, and summarize data
Consultative, analytical background through agency or client freelance contracts
Ability to utilize tools such as Keyword Planner, ChatGPT, or related tools to develop and evaluate optimization strategies
Must be located in the USA
Unable to sponsor or take over sponsorship of an employment visa

Benefits

Comp & perks

Generous paid time off
Healthcare coverage
401(k) & Retirement Savings
Flexible Scheduling
Remote-First Culture
Professional Development
Employee Referral Program
Additional perks designed to help employees stay healthy, productive, and fulfilled
Organization-provided tools, including project management systems, AI applications, reporting and analytics programs, and other business software