VP of Global Marketing

Accuray

. Develop and execute a global marketing strategy aligned with Accuray's commercial objectives, revenue targets, and long-term growth plans .

Posted 11/2/2026full-timeRemote • United StatesLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing and executing global marketing strategies that drive revenue growth and market share in the healthcare technology sector. Proven ability to lead cross-functional teams, manage marketing budgets, and optimize marketing effectiveness through data-driven insights.

Highest-signal resume keywords

Global Marketing Strategy DevelopmentDemand Generation and Pipeline CreationProduct Marketing and CommercializationDigital Marketing and AnalyticsLeadership of Global Marketing Teams

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Marketing StrategiesMarket AnalysisCustomer Journey StrategiesBrand PositioningSales Enablement ProgramsMarketing ROI MeasurementCommercial ReadinessPerformance Metrics and DashboardsHealthcare Market UnderstandingComplex Customer Buying Processes

Soft Skills

Strategic ThinkingExecutive PresenceCommunication SkillsCross-Functional Relationship BuildingCustomer-Focused Mindset

Tools & Technologies

Marketing TechnologiesDigital PlatformsAnalytics ToolsSocial Media StrategiesContent Management Systems

Certifications & Qualifications

Bachelor's Degree in MarketingMBA or Advanced Degree Preferred

Industry Keywords

Medical DevicesHealthcare TechnologyLife SciencesRadiation OncologyOncologyMedical ImagingSurgical TechnologiesRegulated IndustriesCommercial ModelsGlobal Marketing Organizations

About the role

Key responsibilities & impact

Develop and execute a global marketing strategy aligned with Accuray's commercial objectives, revenue targets, and long-term growth plans
Partner with regional sales leaders to drive demand generation, pipeline creation, customer acquisition, and account expansion
Establish marketing initiatives supporting order growth, market share gains, installed base expansion, and customer retention
Align marketing investments with commercial priorities to maximize return on investment
Lead Accuray's global brand strategy and value proposition
Ensure differentiated positioning of products, services, and solutions across markets
Strengthen corporate messaging and thought leadership in radiation oncology
Oversee global digital, content, social media, public relations, and communications strategies
Create and optimize multi-channel demand generation programs
Develop customer journey strategies across the buying lifecycle
Use data, analytics, and market insights to improve marketing effectiveness and conversion
Partner with Product Strategy and Product Management to launch technologies, upgrades, software solutions, and services
Drive commercialization strategies and product adoption
Lead competitive intelligence and market analysis
Establish sales enablement programs and provide messaging, tools, training, and customer insights
Drive commercial readiness for product introductions and strategic initiatives
Collaborate with Commercial Operations on data and analytics for field execution
Build a performance-driven marketing organization with metrics, dashboards, and accountability
Measure and optimize marketing contributions to pipeline, revenue, engagement, and market expansion
Manage global marketing budgets and resources
Implement marketing technologies and digital platforms
Lead and develop a global team spanning North America, EIMEA, APAC, and Japan
Build a high-performance culture and provide coaching, mentorship, and succession planning
Foster cross-functional relationships and organizational alignment

Requirements

What you’ll need

Bachelor's degree in Marketing, Business Administration, Communications, Life Sciences, Healthcare Administration, or related field required
MBA or advanced degree preferred
Minimum 12 years of progressive marketing leadership experience
Minimum 7 years leading global or regional marketing organizations within medical devices, healthcare technology, life sciences, or related regulated industries
Proven track record of driving revenue growth, market share gains, and commercial success through integrated marketing strategies
Experience supporting high-value capital equipment sales and complex customer buying processes preferred
Demonstrated success managing global teams across multiple regions and cultures
Deep expertise in product marketing, demand generation, commercialization, branding, digital marketing, and commercial enablement
Strong understanding of healthcare markets, reimbursement dynamics, customer buying behaviors, and competitive landscapes
Ability to translate business objectives into measurable marketing outcomes
Exceptional strategic thinking, executive presence, and communication skills
Strong analytical and financial acumen with experience managing budgets and marketing ROI
Proven ability to build strong cross-functional relationships and influence executive stakeholders
Experience leading organizational transformation and driving change in complex global environments
Customer-focused mindset with a passion for improving customer experiences and market engagement
Experience within radiation oncology, oncology, medical imaging, surgical technologies, or other complex healthcare technology markets
Familiarity with both direct and distributor-based commercial models
Experience integrating global and regional marketing strategies across mature and developing markets
Demonstrated ability to build marketing organizations that serve as strategic growth drivers for commercial teams
Ability to travel globally as business needs require
Must be authorized to work permanently in the country of application without sponsorship

Benefits

Comp & perks

Inclusive and collaborative work environment
Diversity and equal employment opportunity commitment
Global travel opportunities, including customer visits, industry conferences, sales meetings, and internal leadership events