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B2B Outside Sales Representative
Ace Hardware Corporation. Identify, contact, and develop business customers within an assigned market or territory .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in B2B sales, account management, and consultative selling, with a strong ability to analyze customer needs and recommend tailored solutions. Proficient in utilizing CRM tools and business technology to manage customer relationships and sales activities effectively.
Highest-signal resume keywords
B2B Sales ExperienceConsultative Selling SkillsCRM Tools ProficiencyCustomer Needs AssessmentAccount Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Sales ReportingPipeline ManagementCustomer DiscoveryQuote Follow-UpOpportunity Tracking
Soft Skills
Clear CommunicationStrong OrganizationTime ManagementNegotiation SkillsIssue Resolution
Tools & Technologies
Microsoft ExcelMicrosoft WordMicrosoft PowerPointMicrosoft OutlookCRM Software
Industry Keywords
B2B CapabilitiesCustomer Activity AnalysisRetailer CoordinationSales TrendsAccount Development
About the role
Key responsibilities & impact- Identify, contact, and develop business customers within an assigned market or territory
- Build a pipeline of prospects and active accounts using customer data, market knowledge, referrals, CRM activity, and retailer input
- Conduct customer discovery, site visits, needs assessments, quote follow-up, and account planning
- Understand customer operations and recommend relevant Ace products, services, programs, and solutions available through participating Ace retailers
- Connect customers with product categories, vendor resources, special order options, delivery or fulfillment options, trade credit, digital tools, and other B2B capabilities
- Communicate with participating Ace retailers about customer opportunities, order needs, fulfillment timing, and follow-up activity
- Provide recommendations regarding B2B lead identification, customer information capture, opportunity routing, customer handoff, and service expectations
- Execute prospecting, qualification, customer meetings, opportunity tracking, quote follow-up, order coordination, and post-sale account development
- Maintain accurate CRM records, sales notes, customer activity, pipeline status, and next-step actions
- Use sales data, customer history, and pipeline information to prioritize accounts and recommend growth actions
- Leverage vendor representatives, product experts, sourcing support, category initiatives, and Ace B2B programs
- Connect customers and retailers to product training, sales events, special order support, and account-specific resources
- Support adoption of B2B digital tools, trade credit, e-commerce features, vendor programs, and customer growth initiatives
- Follow up with business customers and coordinate on customer questions, order status, delivery expectations, service needs, and issue resolution
- Escalate service gaps, product needs, or process barriers through appropriate Ace and retailer contacts
- Provide regular updates to the Field Sales Manager, Ace B2B leadership, and participating retailer contacts
Requirements
What you’ll need- A minimum of two years of B2B sales, outside sales, account management, or related customer-facing sales experience preferred
- Ability to prospect, build a pipeline, conduct customer meetings, identify needs, follow up on quotes, and develop recurring business accounts
- Strong consultative selling skills
- Ability to understand customer operations and recommend practical product, service, and program solutions
- Ability to work effectively with independent participating Ace retailers, retailer leaders, store associates, vendors, customers, and internal Ace teams
- Clear communication with customers and retailer contacts regarding sales opportunities, customer needs, coordination, and next steps
- Strong organization, time management, follow-through, and territory planning skills
- Ability to use CRM tools, customer data, sales reporting, Microsoft Excel, Word, PowerPoint, Outlook, and other business technology
- Ability to analyze customer activity, sales trends, and pipeline information
- Ability to travel daily within an assigned territory and work flexible hours, including overnight travel as needed
- Bachelor’s degree in business or a related field preferred, or equivalent practical experience
- Excellent verbal, written, interpersonal, negotiation, and issue-resolution skills
- Ability to work independently with limited supervision while maintaining accurate communication, activity records, and follow-up discipline
Benefits
Comp & perks- Incentive opportunities based on role/grade level
- 401(k) retirement savings plan with fully vested matching contribution, quarterly contributions, and annual discretionary contribution
- Comprehensive medical, dental, vision, disability, and life insurance benefits for employees and dependents
- 21 days of vacation immediately available, prorated in the first year
- Up to 6 paid holidays depending on month of hire
- Company car, phone, and fuel card for field-based positions
- Annual Ace Cares Week
- 20 hours off work per year for volunteering
- Opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
- On-site classes and facilitator-led courses
- Tuition assistance program
- Performance management and development coaching
- Campus events including Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
- On-site/mobile services including mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, and recycling
- Employee discounts on Ace merchandise, travel, fitness, computers, and more
- Birth/adoption bonding paid time off
- Adoption cost reimbursement
- Employee Assistance Program with free therapist and lawyer visits, financial guidance, elder and childcare assistance, and entertainment ticket assistance
- Identity theft protection