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About the role
Key responsibilities & impact- Support Achieve Life Sciences’ U.S. launch of cytisinicline, a treatment for nicotine dependence
- Build consumer brand and marketing capabilities for the launch
- Develop brand strategy, positioning, messaging, creative direction, and campaign execution
- Develop and steward brand platforms, pillars, messaging frameworks, and foundational brand materials
- Build cohesive visual and verbal brand identities and maintain brand guidelines
- Translate research, competitive insights, and consumer segmentation into creative and marketing strategies
- Develop and execute omnichannel consumer marketing across paid, owned, and earned channels
- Build consumer campaigns from strategic brief through creative development and execution
- Support pre-launch brand development and prepare consumer marketing programs for launch
- Develop DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
- Work with agencies, creative partners, freelancers, and research firms
- Create consumer-friendly messaging from complex clinical or scientific information
- Provide creative direction and feedback across visual and verbal creative
- Build and manage consumer content strategies and editorial calendars
- Develop omnichannel patient experiences from awareness through treatment access and adherence
- Design cohesive, intuitive, conversion-oriented consumer journeys and digital experiences
- Manage claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
- Maintain brand consistency across HCP and consumer audiences
Requirements
What you’ll need- Experienced consumer marketer with experience building brands, developing consumer messaging, and bringing products to market in regulated healthcare environments
- Experience translating brand strategy, positioning, and brand personality into messaging, creative direction, and campaign execution
- Experience developing and stewarding brand platforms, brand pillars, messaging frameworks, and foundational brand materials
- Experience building cohesive brand identities, including visual systems, voice and tone, and brand guidelines
- Experience turning research, competitive insights, and consumer segmentation into actionable creative and marketing strategies
- Experience developing and executing omnichannel consumer marketing across paid, owned, and earned channels
- Experience building consumer campaigns from strategic brief through creative development and execution
- Experience supporting pre-launch brand development and preparing consumer marketing programs for launch
- Experience developing DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
- Experience working with agencies, creative partners, freelancers, and research firms
- Strong copywriting and storytelling skills
- Ability to create compelling, on-brand messaging across digital, social, web, advertising, and long-form content
- Ability to translate complex clinical or scientific information into accurate, differentiated, engaging consumer-friendly messaging
- Experience providing creative direction and feedback across visual and verbal creative
- Experience building and managing consumer content strategies and editorial calendars
- Experience developing omnichannel patient experiences from brand awareness through treatment access and adherence
- Experience designing cohesive, intuitive, conversion-oriented consumer journeys and digital experiences
- Experience developing consumer brands and campaigns in pharmaceutical, biotech, consumer health, or similarly regulated environments
- Deep familiarity with FDA promotional requirements and MLR/PRC review processes
- Experience managing claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
- Experience maintaining brand consistency across HCP and consumer audiences
- Firsthand consumer launch experience, including building a brand before or around FDA approval
- Experience involving stigma, behavioral health, addiction, or complex consumer segmentation is of interest
- Experience with telehealth, digital health, patient platforms, or other consumer-facing healthcare technologies is a plus