Achieve Life Sciences

Sales

• Lead a multi-state Area of Regional Sales Directors and their sales teams
• Own Area sales performance and achieve monthly, quarterly, and annual goals
• Translate national commercial priorities into Area business plans and measurable outcomes
• Partner with the VP, Sales & Sales Enablement and cross-functional leaders on marketplace insights, customer trends, competitive intelligence, and growth opportunities
• Establish performance expectations, accountability, KPIs, and regular business reviews
• Lead Area readiness and execution across pre-launch, launch, and post-launch phases
• Partner with Enablement & Training on onboarding, ongoing training, launch meetings, and sales meetings
• Translate launch strategy into consistent field execution and adapt tactics to local market dynamics
• Attract, hire, develop, and retain Regional Sales Directors and sales professionals
• Coach and mentor RSDs through business reviews, field rides, feedback, and leadership development
• Establish talent pipelines through succession planning and development with HR and Enablement & Training
• Manage performance, conduct reviews, and provide compensation recommendations
• Develop and manage Area budgets and optimize resource allocation
• Partner on territory alignment, customer targeting, performance metrics, and incentive compensation strategies
• Use CRM analytics, business intelligence, and market insights to evaluate performance and inform decisions
• Develop strategies for organized customers including health systems, IDNs, large group practices, and tobacco treatment programs
• Build relationships with key thought leaders in addiction medicine, pulmonology, psychiatry, primary care, and tobacco treatment
• Partner with Market Access, Marketing, and Medical Affairs on customer needs and payer dynamics
• Bring customer insights and market intelligence from the field to the home office
• Reinforce ethical business practices and compliance with Achieve policies, FDA regulations, OIG guidance, the PhRMA Code, and state and federal requirements
• Model integrity, accountability, and professionalism across the field organization

Executive Director, Area Sales – East

Brand Manager

• Support Achieve Life Sciences’ U.S. launch of cytisinicline, a treatment for nicotine dependence
• Build consumer brand and marketing capabilities for the launch
• Develop brand strategy, positioning, messaging, creative direction, and campaign execution
• Develop and steward brand platforms, pillars, messaging frameworks, and foundational brand materials
• Build cohesive visual and verbal brand identities and maintain brand guidelines
• Translate research, competitive insights, and consumer segmentation into creative and marketing strategies
• Develop and execute omnichannel consumer marketing across paid, owned, and earned channels
• Build consumer campaigns from strategic brief through creative development and execution
• Support pre-launch brand development and prepare consumer marketing programs for launch
• Develop DTC, patient activation, social, digital, web, video, search, display, streaming, and OOH strategies
• Work with agencies, creative partners, freelancers, and research firms
• Create consumer-friendly messaging from complex clinical or scientific information
• Provide creative direction and feedback across visual and verbal creative
• Build and manage consumer content strategies and editorial calendars
• Develop omnichannel patient experiences from awareness through treatment access and adherence
• Design cohesive, intuitive, conversion-oriented consumer journeys and digital experiences
• Manage claims, approved messaging, brand standards, and regulatory content across internal teams and external partners
• Maintain brand consistency across HCP and consumer audiences

Consumer Brand & Marketing Leader

General

• Direct the clinical, epidemiological, and economic evidence packages
• Understand and challenge the evidence packages
• Position evidence for the right audience and sequence
• Determine what evidence a product needs for payers, Medicaid, government and public health programs, health systems and 340B entities, and employers
• Build an integrated evidence strategy across HEOR, RWE, PROs, and health services research
• Develop value dossiers, budget impact tools, and evidence for formulary and payer decision-makers
• Lead external partners and budgets
• Partner across Medical Affairs, Commercial, Legal, and Government Affairs
• Build evidence strategies and infrastructure for the potential launch of cytisinicline, a treatment approach for smoking and vaping cessation

Executive Director, Area Sales – East

Consumer Brand & Marketing Leader

Value & Evidence Specialist