Executive Director, HCP Marketing

Achieve Life Sciences

. Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and programs .

Posted 11/4/2026full-timeRemote • United StatesLead💰 $290,000 - $310,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates extensive experience in developing and executing HCP marketing programs, including promotional campaigns and field sales materials, while effectively managing cross-functional collaboration and compliance. Proficient in utilizing Veeva and CRM systems for HCP engagement and campaign measurement.

Highest-signal resume keywords

Pharmaceutical Marketing ExperienceHCP Engagement StrategiesProject Management SkillsVeeva ProficiencyCampaign Execution

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Brand Strategy TranslationHCP Promotional Campaign DevelopmentField Sales Material CreationDigital Program ExecutionCongress PlanningMLR/PRC Review CoordinationOmnichannel MarketingCampaign MeasurementBudget ManagementTimeline Oversight

Soft Skills

Excellent CommunicationCollaboration SkillsInfluencing Across FunctionsAdaptabilityRelationship Building

Tools & Technologies

VeevaCRM SystemsDigital Sales AidsPromotional ToolsDetail Aids

Industry Keywords

PharmaceuticalBiotechnologySpecialty PharmaceuticalKOL EngagementPeer-to-Peer ProgramsAdvisory BoardsSmoking CessationPulmonologyAddiction MedicineBehavioral Health

About the role

Key responsibilities & impact

Translate brand strategy, HCP insights, segmentation, and market research into actionable marketing plans and programs
Coordinate execution across personal and non-personal promotion
Develop and execute integrated HCP campaigns across digital channels, promotional materials, and professional touchpoints
Manage HCP content development and channel execution
Develop and deliver field-facing resources, including detail aids, digital sales aids, and promotional tools
Build and execute speaker bureau and peer-to-peer education programs
Support KOL engagement and advisory board initiatives
Plan and execute HCP congresses, conferences, and other professional engagement opportunities
Collaborate with Medical Affairs on disease-state education and HCP engagement
Coordinate programs with Commercial leadership and Sales Training
Lead day-to-day relationships with creative, media, research, and other agency partners
Manage program timelines, budgets, deliverables, and performance
Coordinate MLR/PRC review of promotional materials with Medical, Legal, Regulatory, and other stakeholders
Partner on Veeva and CRM-enabled HCP engagement, campaign execution, and performance measurement
Use campaign results, field feedback, and engagement data to improve program effectiveness
Report to the SVP, Marketing & Communications

Requirements

What you’ll need

12+ years of pharmaceutical or biotechnology marketing experience
Track record of translating brand strategy into effective HCP marketing programs and executing across multiple channels
Experience supporting a pharmaceutical product launch, ideally in a specialty pharmaceutical or biotechnology environment
Hands-on experience developing and executing HCP promotional campaigns, field sales materials, digital programs, congresses, and other professional engagement initiatives
Experience managing creative, media, research, and other agency partners, including oversight of deliverables, timelines, budgets, and execution quality
Familiarity with speaker bureaus, peer-to-peer programs, KOL engagement, advisory boards, and other HCP engagement strategies
Experience coordinating promotional materials through MLR/PRC review
Understanding of pharmaceutical promotional compliance and the distinct roles of Marketing, Medical Affairs, and Commercial teams
Familiarity with Veeva, CRM-enabled HCP engagement, omnichannel marketing, and campaign measurement
Strong project management skills
Excellent communication and collaboration skills
Ability to influence across functions, manage competing priorities, and build productive relationships with senior leaders and external partners
Hands-on, adaptable approach
Ability to thrive in a lean, evolving organization
Candidates may reside anywhere in the continental United States
Experience launching a specialty pharmaceutical or biotechnology product in a complex or emerging therapeutic category is nice to have
Experience in smoking cessation, pulmonology, addiction medicine, or a behavioral health-related therapeutic area is nice to have
Experience supporting a commercial organization through launch readiness is nice to have

Benefits

Comp & perks

Annual target bonus
Equity compensation
Medical insurance
Dental insurance
Vision insurance
401(k) retirement plan
Employee Stock Purchase Plan
Company-paid life insurance
Short- and long-term disability coverage
Paid time off
Paid company holidays
Remote position
Travel opportunities for events, conferences, and company meetings