Senior Lifecycle Marketing Associate, Engagement & Upgrades

Acorns

. Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early .

Posted 10/14/2026full-timeRemote • California • United StatesSenior💰 $103,200 - $111,500 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, campaign execution, and data analysis to drive customer acquisition and retention. Proficient in using marketing automation tools and HTML for personalized communication and campaign optimization.

Highest-signal resume keywords

Lifecycle Marketing ExperienceCampaign Execution in BrazeAudience Segmentation and PersonalizationA/B Testing and Performance AnalysisCompliance with CAN-SPAM Regulations

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle MarketingCampaign ManagementA/B TestingHTML ProficiencyData AnalysisAudience SegmentationPersonalization TechniquesAutomated Journey LogicMultichannel CampaignsGrowth Marketing

Soft Skills

Cross-Functional CollaborationProject ManagementAttention to DetailProactive MindsetStrong Ownership

Tools & Technologies

BrazeAI ToolsMarketing Automation SoftwareLiquid Logic

Industry Keywords

FintechCustomer AcquisitionCustomer RetentionLifecycle StrategiesCompliance Best Practices

About the role

Key responsibilities & impact

Support lifecycle strategy and roadmap for customer acquisition and reacquisition across Acorns and Acorns Early
Build and execute personalized, data-informed campaigns and automated programs in Braze across email, push, in-app, and SMS channels
Own campaign setup from audience segmentation and personalization through channel sequencing, testing configuration, and launch
Translate lifecycle strategies into campaign plans and creative briefs
Partner with Creative, Data Analytics & Science, and Product teams to bring lifecycle programs to market
Use HTML to personalize, troubleshoot, and QA lifecycle communications
Develop hypotheses and execute A/B tests to improve customer acquisition and reacquisition
Analyze campaign and experiment performance, identify trends, and recommend optimizations
Own campaign quality and governance from setup through launch
Navigate Legal and Compliance requirements in a regulated fintech environment
Leverage AI tools to accelerate campaign development, strengthen quality assurance, and improve workflows

Requirements

What you’ll need

5+ years of lifecycle, CRM, retention, or growth marketing experience
Hands-on campaign execution in Braze or comparable marketing automation software
Experience building and launching multichannel campaigns and automated journeys using email, push, in-app messaging, Content Cards, and SMS
Experience supporting acquisition and/or reacquisition programs
Track record of improving customer conversion or winback performance
Strong understanding of audience segmentation, personalization, and automated journey logic
Strong experimentation fundamentals, including hypothesis development, A/B testing, multivariate testing, and performance analysis
Ability to translate established business goals into lifecycle strategies, campaign plans, and executable customer journeys
Rigorous approach to QA, approvals, and launch governance, ideally within a regulated or high-risk environment
Working knowledge of CAN-SPAM and lifecycle marketing compliance best practices
Comfort working with HTML and Liquid logic for campaign setup, personalization, troubleshooting, and QA
Confidence reviewing data, identifying trends, and making informed recommendations
Strong cross-functional collaboration and project management skills
Comfort using AI tools to improve workflow efficiency and campaign quality
Proactive mindset with the ability to recommend improvements to lifecycle processes and tools
High attention to detail, strong ownership, and ability to manage multiple priorities

Benefits

Comp & perks

Competitive salary
Stock options
Comprehensive benefits package for you and your family
Flexible work location and hours
Paid time off
401(k) matching
Monthly Acorns account contribution
GoHenry account for your family
Mindfulness and Financial Wellness resources
Headspace
Addition Wealth
Acorns Career Development Program, including ongoing training sessions, development plans, development check-ins, and Cornerstone’s online training platform
Roots Leadership Program for Emerging Leaders
Community week onsite gatherings
Various virtual events
Medical benefits
Financial benefits
Vacation, sick time, and parental leave
Optional access to office space in Irvine, CA