Acorns

Product Manager

• Own Home and core surfaces that help customers see financial progress, understand next steps, and stay motivated
• Define a coherent engagement model across shared product surfaces
• Develop understanding of changing customer needs throughout the financial journey
• Identify experiences that help customers continue progressing
• Lead product work end to end from discovery and strategy through delivery, measurement, and iteration
• Shape partner-team experiences across shared surfaces
• Lead cross-functional teams across design, engineering, data, legal and compliance, and marketing
• Ship and iterate on experiences that deepen engagement and retention
• Design and run experiments to test assumptions and identify improvements to long-term engagement
• Use experiment learnings to advance retention goals

Product Manager – Core Experience

Social Media Manager

• Create and capture distinctive thumb-stopping content, including UGC, in-house content, edu-tainment, behind-the-scenes moments, trend-driven and reactive formats, CEO-led content, and real customer moments
• Set and run social strategy for Acorns and Acorns Early aligned with broader marketing and business goals
• Develop, manage, and execute a dynamic content calendar across priority channels
• Source, scope, and manage external creators
• Lead day-to-day community management and engage with the Acorns community
• Collaborate with support partners on key topics, customer inquiries, and escalations
• Grow Acorns’ organic social presence across Instagram and TikTok, with secondary focus on Reddit, YouTube, LinkedIn, and emerging platforms
• Analyze and report on social performance, including engagement, audience growth, and content effectiveness
• Own Acorns’ brand voice and visual presence across social content and captions
• Track cultural, investing, fintech, and platform trends and integrate relevant opportunities
• Report to the Sr. Director of Brand Marketing

Growth Marketing

• Own CTV and Podcast paid media strategy, execution, and performance end-to-end
• Manage CTV and Podcast agency relationships and hold partners accountable to performance and delivery standards
• Develop and execute testing roadmaps covering audience targeting, creative formats, publisher mix, and buying strategies
• Partner with Analytics on incrementality and lift studies
• Translate study results into optimization actions and investment recommendations
• Brief channel-specific creative assets and provide performance- and brand-focused feedback
• Balance brand-building and performance objectives against CAC and growth targets
• Coordinate integrated planning across the paid marketing team
• Maintain workback schedules for paid campaign launches
• Flag risks, inform stakeholders, and ensure launch deadlines are met
• Coordinate creative requests across channels
• Confirm tracking is scoped, implemented, and QA'd before launches
• Serve as a central communication point across paid marketing, creative, analytics, and agency partners

Product Manager – Core Experience

Social Media Manager

Senior Growth Marketing Associate, Emerging Media & Planning