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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in mobile development and marketing instrumentation, with a strong focus on SDK integrations, attribution, and analytics. Proficient in troubleshooting and optimizing event tracking and data delivery across mobile platforms while ensuring compliance with consent requirements.
Highest-signal resume keywords
Mobile Development ExperienceSDK Integration and MaintenanceAttribution and Analytics ExpertiseSwift/iOS and Kotlin/Android ProficiencyData Investigation and Reconciliation
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Mobile AttributionEvent TrackingSDK InitializationDeep LinkingSQLDebuggingProduction DevelopmentAPI DiagnosticsTesting and MonitoringData Delivery
Soft Skills
Clear DocumentationCommunication SkillsProblem-SolvingCollaboration
Tools & Technologies
AdjustRudderStackSegmentHightouchSKAdNetworkAdAttributionKitLifecycle Messaging PlatformsPush NotificationsIn-App MessagingAutomated App Testing
Industry Keywords
MartechAdtechGrowth EngineeringMobile MeasurementFinancial Services
Tech Stack
Tools & technologiesAndroidETLFlutteriOSKotlinSQLSwift
About the role
Key responsibilities & impact- Own the technical reliability of marketing instrumentation and integrations for Acorns’ iOS and Android apps
- Implement, maintain, and debug attribution, analytics, and engagement SDK integrations
- Contribute mobile code for event tracking, identity handling, consent, and deep linking
- Define and validate SDK initialization, event sequencing, and login/logout behavior
- Investigate missing or duplicate events, incorrect parameters, SDK conflicts, and platform/app-version differences
- Partner with Core Client engineers on code reviews, SDK upgrades, release testing, and production fixes
- Configure and maintain mobile and web attribution, including attribution windows, reattribution, deduplication, fraud filtering, and SKAdNetwork/AdAttributionKit
- Implement and test deep links and deferred deep links for acquisition and lifecycle campaigns
- Build and maintain advertising integrations, including conversion APIs, enhanced conversions, affiliate postbacks, and conversion crediting
- Partner with Data Engineering to deliver conversion events, audiences, and suppressions through reverse ETL
- Investigate and resolve differences between internal conversion data, attribution providers, and ad platforms
- Maintain documented marketing event definitions, identifiers, owners, required parameters, and destinations
- Ensure anonymous and authenticated activity connects correctly across app SDKs and downstream platforms
- Ensure tracking and data delivery respect customer consent
- Own integrations across apps, marketing tools, data platforms, and ad platforms, with documented data flows and ownership
- Support Lifecycle Marketing with event triggers, personalization, audience delivery, push notifications, and deep links
- Partner with platform owners and vendors on technical configuration, administration, and troubleshooting
- Validate event payloads and downstream delivery for critical marketing flows before app releases
- Automate testing and monitor critical marketing flows for event and delivery issues
- Trace events from the app through attribution and ad platforms to diagnose and resolve failures
- Scope and deliver instrumentation and integration changes with Marketing, Mobile, and Data Engineering
Requirements
What you’ll need- 5+ years of software engineering experience, including hands-on mobile development and experience in Martech, adtech, growth engineering, or mobile measurement
- Strong production development experience in Swift/iOS, Kotlin/Android, and Flutter, with working familiarity with the other platform
- Hands-on experience implementing and maintaining mobile attribution, analytics, or engagement SDKs
- Experience with app lifecycle behavior, SDK initialization, identity changes, deep linking, and debugging on physical devices
- Experience delivering marketing integrations from app instrumentation through attribution and downstream delivery
- Experience with Adjust, RudderStack or Segment, and Hightouch
- Strong understanding of SKAdNetwork/AdAttributionKit, ATT, advertising identifiers, and consent requirements
- Ability to use device logs, network inspection, API diagnostics, and SQL to investigate events and reconcile data across systems
- Experience implementing tests, monitoring, or alerts for instrumentation and integrations
- Clear documentation and communication skills, with ability to scope ambiguous problems and drive them to completion across teams
- Nice to have: production mobile development experience on both iOS and Android
- Nice to have: experience with lifecycle messaging platforms, push notifications, and in-app messaging
- Nice to have: familiarity with mobile release processes and automated app testing
- Nice to have: warehouse or lakehouse experience, including dbt or Delta Lake
- Nice to have: experience with feature flags and remote configuration
- Nice to have: familiarity with predictive marketing signals such as pLTV
- Nice to have: experience in a regulated environment such as financial services
Benefits
Comp & perks- Competitive salary and stock options
- Comprehensive benefits package for you and your family
- Flexible work location and hours
- Paid time off, including vacation, sick time, and parental leave
- 401(k) matching
- Monthly Acorns account contribution and GoHenry account for your family
- Mindfulness and Financial Wellness resources
- Headspace and Addition Wealth
- Acorns Career Development Program with ongoing training sessions, development plans, development check-ins, and Cornerstone’s online training platform
- Roots Leadership Program for Emerging Leaders
- Community week onsite gatherings and various virtual events
- Optional access to office space in Irvine, CA
