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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic business plans while leveraging insights from data analysis and customer engagement. Proficient in managing trade funds and aligning strategies with regional stakeholders to drive sales effectiveness.
Highest-signal resume keywords
Strategic PlanningSales Strategy DevelopmentData AnalysisLeadership SkillsCustomer Relationship Management
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Data AnalysisTrade Fund ManagementSales PlanningFinancial AnalysisCategory InsightsMerchandising TargetsCROSSVIEW SystemNielsen DataExcel ProficiencyPowerPoint Proficiency
Soft Skills
LeadershipNetworkingRelationship BuildingStrategic ThinkingPrioritization
Tools & Technologies
CROSSVIEWTrade Planning SystemSyndicated Data Sources
Industry Keywords
SalesMarketingRetailWholesalersCustomer Management
About the role
Key responsibilities & impact- Coordinate with Customer Managers to develop and execute business plans
- Build and manage strategic plans for respective retailers/wholesalers
- Align strategy and plans with Region Broker Managers and identify opportunities and threats
- Provide planning analytics to support category/line reviews and new item presentations
- Manage and provide visibility into trade funds
- Measure Customer Manager effectiveness
- Align with the Insights lead using category/brand, consumer/shopper, and channel/retail insights
- Use syndicated and other data sources to manage and inform strategic and tactical trade plans
- Perform ad-hoc financial and data analysis, including pre/post-event analysis
- Develop customer-level distribution and merchandising targets with supporting insights and activation plans
- Attend customer sales calls with the Customer Manager Team where appropriate
- Develop and deliver content for the CROSSVIEW Business Review process
- Ensure client plans are built and maintained in CROSSVIEW and the client’s Trade Planning System
- Supervise Trade Specialists
Requirements
What you’ll need- Bachelor’s degree (B.A.) from a four-year university preferred
- Minimum 5+ years of work experience in sales or marketing
- Experience calling on highly complex regional/national chain customers
- Well-developed leadership, networking, relationship, sales strategy and planning, and strategic thinking skills
- Proficiency in Excel and PowerPoint
- Working knowledge of Nielsen and syndicated data sources
- Ability to effectively prioritize demands and follow through on commitments
- English is the primary language; bilingual skills may be required based on business necessity
- Ability to perform moderate physical effort, including lifting materials and equipment weighing less than 15 pounds
- Ability to view a computer monitor for more than 30% of the time
- Ability to wear personal protective equipment if needed
Benefits
Comp & perks- Reasonable accommodations for applicants with disabilities
- Work-life balance prioritized
- Supportive, collaborative work environment
- Professional growth and career development environment
- Up to 25% travel may be required
