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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in developing and executing strategic business plans while leveraging insights from data analysis to inform trade strategies. Proficient in managing customer relationships and collaborating effectively with cross-functional teams to drive sales and marketing initiatives.
Highest-signal resume keywords
Strategic PlanningData AnalysisCustomer Relationship ManagementSales ExperienceNielsen Data Knowledge
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Business Plan DevelopmentTrade Fund ManagementFinancial AnalysisCategory ManagementMerchandising Target DevelopmentExcel ProficiencyPowerPoint Proficiency
Soft Skills
Strong Communication SkillsCollaboration SkillsInfluencing SkillsProblem SolvingStrategic Thinking
Tools & Technologies
CROSSVIEWTrade Planning System
Industry Keywords
RetailWholesalersSyndicated DataCategory InsightsConsumer Insights
About the role
Key responsibilities & impact- Coordinate with Customer Managers to develop and execute business plans
- Build and manage strategic plans for respective retailers and wholesalers
- Align strategy and plans with Region Broker Managers and identify opportunities and threats
- Provide Customer Managers with planning analytics for category/line reviews and new item presentations
- Manage and provide visibility into trade funds
- Measure Customer Manager effectiveness
- Align with the Insights Lead and use insights across category/brand, consumer/shopper, and channel/retail dimensions
- Use syndicated and other data sources to manage and inform strategic and tactical trade plans
- Perform ad hoc financial and data analysis, including pre- and post-event analysis
- Develop customer-level distribution and merchandising targets with supporting insights and activation plans
- Attend customer sales calls with the Customer Manager Team when appropriate
- Develop and deliver content for the CROSSMARK Business Review process
- Build and maintain client plans in CROSSVIEW and the client’s Trade Planning System
- Perform other job-related tasks as directed by management
Requirements
What you’ll need- Bachelor’s degree (B.A.) from a four-year university preferred; relevant experience may be considered in lieu of a degree
- Minimum 5+ years of work experience in sales or marketing
- Experience calling on a major chain customer
- Excel and PowerPoint proficiency
- Working knowledge of Nielsen and syndicated data sources
- Strong communication and people skills
- Collaboration and influencing skills
- Ability to be a clear communicator, strategic thinker, and problem solver
- Ability to effectively prioritize demands and follow through on commitments
- English is the primary language skill; bilingual skills may be required based on business necessity
- No certificates, licenses, or registrations required
Benefits
Comp & perks- Remote work arrangement
- Home office and field environments
- 20–30% travel
- Reasonable accommodations for applicants with disabilities
- Equal opportunity employment
