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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates strong writing, editing, and storytelling skills across various media, including digital, social, and traditional platforms. Capable of developing compelling copy that aligns with brand standards and engages consumers while managing multiple projects effectively.
Highest-signal resume keywords
Strong Writing SkillsCopy DevelopmentAgency ExperienceMicrosoft Office ProficiencyResearch and Storytelling
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
CopywritingEditingProofreadingResearchStorytellingCampaign Concept DevelopmentContent CreationDigital Media WritingSocial Media WritingTraditional Media Writing
Soft Skills
CollaborationCreative ThinkingTime ManagementAdaptabilityCommunication
Tools & Technologies
Microsoft WordMicrosoft PowerPointMicrosoft Excel
Industry Keywords
AdvertisingMarketingConsumer InsightsRetailExperiential MarketingBrand StandardsCultural TrendsShopper BehaviorClient MeetingsCreative Pitches
About the role
Key responsibilities & impact- Develop copy that informs, persuades, entertains, and sells
- Create campaign concepts, messaging platforms, headlines, activations, and content across retail, digital, social, experiential, video, and emerging channels
- Execute detailed copy meeting retailer requirements, brand standards, and legal considerations
- Partner with creative teams to align copy with design
- Collaborate with strategists and account teams on business goals, shopper behavior, and success measures
- Research brands, products, competitors, cultural trends, and consumer insights
- Present ideas, explain creative thinking, and incorporate feedback
- Contribute to brainstorms, pitches, and new business opportunities
- Stay current on culture, advertising, retail, and consumer discovery and purchasing behavior
- Occasionally travel for client meetings, photoshoots, productions, and other creative activities
- Perform other duties as assigned
Requirements
What you’ll need- Bachelor’s degree required; degree in advertising, marketing, communications, business, English, or a related field preferred
- 1–4 years of agency experience
- Portfolio showing strong thinking, sharp writing, and creative range
- Experience writing across digital, social, in-store, video, experiential, retail, and traditional media
- Strong writing, editing, proofreading, research, and storytelling skills
- Ability to manage multiple projects, shifting priorities, and deadlines
- Proficiency with Microsoft Office, including Word, PowerPoint, and Excel
- Ability to sit for extended periods, typically 6+ hours per day
- Ability to use a computer, including keyboard and mouse, for prolonged periods
- Ability to lift and carry light items, typically 20+ pounds
- Ability to reach, bend, or stoop occasionally
- Ability to maintain focus during desk-based work
- Ability to follow clear directions
- Ability to perform repetitive motions consistently
