Director, Commerce Media

Acosta

. Lead commerce media activation strategy across Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners .

Posted 9/23/2026full-timeUnited StatesLead💰 $102,900 - $128,600 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in leading commerce media activation strategies across major retail platforms, with a strong focus on performance marketing and shopper marketing. Proven ability to analyze data, develop actionable recommendations, and manage cross-functional collaboration to optimize media execution and client engagement.

Highest-signal resume keywords

Retail Media StrategyCommerce Media ActivationPerformance MarketingCross-Functional CollaborationData Analysis and Insights

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Retail Media Solutions ManagementKPI DevelopmentBudget AllocationPerformance TrackingMedia PlanningProject Time TrackingCost ManagementOptimization TechniquesVendor SelectionTest-and-Learn Priorities

Soft Skills

Strong CommunicationMentoringPartner ManagementClient EngagementTeam Collaboration

Tools & Technologies

AmazonWalmart ConnectTarget/RoundelKroger/KPMInstacart

Certifications & Qualifications

Bachelor’s DegreeHigh School Diploma/GED

Industry Keywords

Retail MediaShopper MarketingCommerce Industry TrendsProgrammatic AdvertisingIntegrated Media Planning

About the role

Key responsibilities & impact

Lead commerce media activation strategy across Amazon, Walmart, Target/Roundel, Kroger, Instacart, Albertsons, ADUSA, and regional partners
Guide integrated media planning across onsite, offsite, search, display, CTV/OLV, paid social, in-store media, incentives, and other third-party commerce activation tactics
Serve as a senior strategic partner to client leads and commerce media teams
Contribute to media account strategy, including KPI development, budget allocation, vendor and partner selection, test-and-learn priorities, performance tracking, and industry monitoring
Build and present strategic media recommendations, business reviews, and activation plans
Collaborate with client engagement, strategy, creative, analytics, operations, agency, retailer, and ad technology partners
Partner on post-campaign analysis, identifying insights, implications, and recommendations
Maintain relationships with retail media networks, media agencies, technology partners, and internal stakeholders
Stay current on retail media, marketplace, programmatic, shopper marketing, and commerce industry trends
Oversee media execution, proactive communication, cost management, optimization, and continuous improvement
Manage stewardship responsibilities, including project time tracking, margins, hours, and scope
Perform other duties as assigned

Requirements

What you’ll need

High School Diploma/GED
Bachelor’s Degree
Eight or more years of relevant experience in retail media, commerce media, shopper marketing, performance marketing, or related media strategy roles
5 or more years of experience in retail media, retail commerce media, or shopper marketing
Three or more years of supervisory or management experience
Experience managing retail media solutions across Amazon, Walmart, Target/Roundel, Instacart, Kroger, and/or other major retail media networks
Strong command of retail media networks and commerce platforms, including Amazon, Walmart Connect, Target/Roundel, Kroger/KPM, Instacart, and other primary retail media partners
Ability to translate shopper, retailer, media, and client business objectives into actionable commerce media plans
Ability to analyze results, synthesize data, identify insights and implications, and develop clear, actionable recommendations
Ability to explain complex data, media strategy, and performance recommendations to clients and internal stakeholders
Strong cross-functional collaboration skills across client engagement, strategy, creative, analytics, operations, retailer, and agency teams
Ability to manage multiple priorities, concurrent clients, deadlines, and campaign workstreams in a fast-paced environment
Strong partner management skills, including identifying partnership opportunities, evaluating vendors, supporting negotiations, and ensuring excellence in execution
Ability to mentor team members and elevate commerce media expertise across the organization