Product Marketing Manager

Acosta

. Develop multi-year partner marketing strategies and integrated GTM roadmaps across key partner channels to maximize product awareness and adoption .

Posted 11/10/2026full-timeRemote • California • United StatesSeniorLead💰 $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing multi-year partner marketing strategies and integrated go-to-market roadmaps, with a strong focus on building scalable playbooks and measuring program success through defined KPIs. Proficient in collaborating across teams to ensure compliance and optimize partner marketing initiatives.

Highest-signal resume keywords

Partner Marketing Strategy DevelopmentGTM Program OwnershipData Analysis and KPI DefinitionGenerative AI Product ExperienceStorytelling and Messaging Skills

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Partner MarketingGTM Roadmap DevelopmentKPI DefinitionData AnalysisPlaybook CreationCampaign DevelopmentAsset ProductionMarket Feedback SynthesisCompliance ManagementTraining Material Design

Soft Skills

StorytellingCollaborationAdaptabilityProblem-SolvingCommunication

Tools & Technologies

Generative AI ToolsContent Creation ToolsMeasurement ToolsMarketing Automation PlatformsCollaboration Software

Industry Keywords

Consumer TechMobile MarketingTelecom MarketingOEM PartnershipsRetail Marketing

About the role

Key responsibilities & impact

Develop multi-year partner marketing strategies and integrated GTM roadmaps across key partner channels to maximize product awareness and adoption
Build full-funnel partner playbooks and toolkits, including strategy, messaging, and asset creation for product initiatives and campaign launches globally
Establish streamlined review processes with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines
Design scalable enablement resources, training materials, and toolkits for external partners and regional field operations
Create modular campaign templates and collateral that global partners can adapt, localize, and deploy
Define success metrics and KPIs, analyze adoption and business impact, and optimize partner marketing programs
Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround
Gather and synthesize market and partner feedback to inform product roadmaps, GTM planning, and toolkit development

Requirements

What you’ll need

7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom
Track record of owning multi-partner GTM programs from strategy through launch and measurement
Experience working across Product, Legal, creative agencies, and sales or field teams
Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys
Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement)
Hands-on experience with generative AI products, prompt design, and AI creative tools
Experience building scalable playbooks for both priority and scale markets
Comfort with data: defines KPIs, builds measurement plans, and tells stories with data
Able to make progress with ambiguity and frequent product changes

Benefits

Comp & perks

Equal opportunity employer
Reasonable accommodations for applicants with disabilities
E-Verify information and right-to-work resources