Product Marketing Manager

Acosta

. Develop multi-year partner marketing strategies and drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption .

Posted 11/10/2026full-timeRemote • California • United StatesSeniorLead💰 $180,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in developing multi-year partner marketing strategies and executing integrated go-to-market plans. Proficient in building scalable resources and playbooks while analyzing performance metrics to optimize program effectiveness.

Highest-signal resume keywords

Partner Marketing StrategyGo-To-Market (GTM) ExecutionCross-Functional CollaborationData Analysis and KPI DefinitionGenerative AI Product Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product MarketingChannel MarketingRetail MarketingStorytellingPlaybook DevelopmentKPI MeasurementContent CreationMarket AnalysisCampaign LaunchAsset Production

Soft Skills

CommunicationAdaptabilityProblem-SolvingCollaborationCreativity

Tools & Technologies

Generative AI ToolsMarketing Automation PlatformsData Analytics ToolsContent Management SystemsCollaboration Software

Industry Keywords

Consumer TechMobileTelecomOEM PartnershipsRetail Partnerships

About the role

Key responsibilities & impact

Develop multi-year partner marketing strategies and drive integrated GTM roadmaps and execution plans across key partner channels to maximize product awareness and adoption
Build full-funnel partner playbooks and toolkits, leading strategy, messaging, and asset creation for global product initiatives and campaign launches
Manage governance and cross-functional alignment with Product, Legal, and Brand teams to ensure compliance with messaging, trademark, and partner guidelines
Enable global partner sales and field teams through scalable resources, training materials, and toolkits
Design scalable marketing and lifecycle assets that global partners can adapt, localize, and deploy
Define success metrics and KPIs, analyze adoption and business impact, and optimize program performance
Pilot new technologies, workflows, and tools to streamline content creation and improve asset production turnaround
Gather and synthesize market and partner feedback to inform product roadmaps, GTM planning, and toolkit development

Requirements

What you’ll need

7+ years of experience in product, partner, channel, or retail marketing, ideally in consumer tech, mobile, or telecom
Track record of owning multi-partner GTM programs from strategy through launch and measurement
Experience working across Product, Legal, creative agencies, and sales or field teams
Strong storytelling skills: able to turn complex technical features into simple, compelling user journeys
Experience with OEM, carrier, or retail partners (e.g., in-store demos, retail fixtures, sales associate enablement) is preferred
Hands-on experience with generative AI products, prompt design, and AI creative tools is preferred
Experience building scalable playbooks for both priority and scale markets is preferred
Comfort with data: defines KPIs, builds measurement plans, and tells stories with data is preferred
Able to make progress with ambiguity and frequent product changes is preferred