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Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in leading B2B experiential marketing programs, managing budgets, and fostering client relationships. Proven ability to collaborate with cross-functional teams and deliver strategic marketing solutions that align with business objectives.
Highest-signal resume keywords
B2B Experiential MarketingAccount Management ExperienceEvent Planning and ProductionBudget Management and ProfitabilityCross-Functional Team Leadership
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Experiential MarketingEvent MarketingProgram BudgetingScope DevelopmentChange Order ManagementLogistics ManagementOnsite ExecutionClient Proposal DevelopmentForecastingPerformance Monitoring
Soft Skills
Client Relationship BuildingStrategic LeadershipProblem SolvingMentoringCollaboration
Industry Keywords
B2B ProgramsIntegrated Marketing AgencySponsorship ActivationTrade ShowsConferencesCustomer EngagementStakeholder ManagementAgency-Side ExperienceNational Event PortfoliosFortune 500 Clients
About the role
Key responsibilities & impact- Serve as the primary day-to-day client contact and trusted advisor across assigned accounts
- Build client relationships by understanding business objectives, marketing priorities, and organizational dynamics
- Lead strategic conversations connecting experiential marketing programs to broader business goals
- Facilitate client meetings, presentations, workshops, and program reviews
- Anticipate client needs, provide proactive counsel, and identify partnership and business-growth opportunities
- Lead B2B experiential marketing programs from concept through execution and post-event reporting
- Partner with Project Management to develop scopes of work, workbacks, staffing plans, and operational roadmaps
- Collaborate with strategy, creative, production, operations, finance, and analytics teams as the internal client advocate
- Anticipate risks, solve challenges, and maintain accountability for program performance, quality, and client satisfaction
- Translate business objectives into experiential marketing strategies and recommendations
- Develop measurable engagement programs for customers, prospects, partners, employees, and other business audiences
- Develop ideas informed by audience needs, customer journeys, industry trends, and marketplace insights
- Own budgets, forecasts, reconciliations, and profitability management
- Develop estimates, scopes of work, change orders, and client proposals
- Monitor financial performance and improve efficiency and profitability
- Support account growth through client stewardship and commercial management
- Lead and motivate cross-functional teams
- Mentor and develop junior team members
- Foster collaboration, accountability, and continuous improvement
- Partner with the Business Director on account and business objectives
- Identify opportunities to expand client relationships and agency services
- Contribute to account growth strategies, new business initiatives, and proposal development
Requirements
What you’ll need- 7+ years of account management experience within an experiential marketing, event marketing, sponsorship/activation, or integrated marketing agency
- Demonstrated experience leading B2B experiential programs including conferences, trade shows, executive events, customer and partner programs, sponsorships, hospitality, and other live business experiences
- Experience managing program budgets, scopes of work, forecasting, change orders, and profitability
- Proven ability to lead cross-functional teams, including strategy, creative, production, operations, and field staff
- Strong understanding of event planning, production, staffing, vendor management, logistics, and onsite execution
- B2B experience is mandatory; experience across both B2B and B2C programs preferred
- Experience working across B2B programs and complex client organizations required
- Passion for experiential marketing and meaningful brand experiences
- Ability to lead events from planning through execution
- Ability to balance strategic client leadership with hands-on program delivery
- Ability to manage multiple stakeholders, priorities, and deadlines
- Agency-side experiential marketing experience preferred
- Experience managing national B2B event portfolios and large-scale business events preferred
- Experience managing event partners, production vendors, venues, staffing agencies, and onsite teams preferred
- Experience supporting Fortune 500 clients and complex stakeholder organizations preferred
- Experience managing integrated B2B campaigns preferred
Benefits
Comp & perks- Equal opportunity employer
- Reasonable accommodations for applicants with disabilities
- E-Verify information and right-to-work transparency
