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Segment Marketing Manager – Semiconductor
ACS Motion Control. Drive global demand for ACS offerings in the semiconductor manufacturing equipment market and other assigned markets .
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in product marketing and business development within the semiconductor market, with a focus on creating technical marketing content and conducting market research. Proficient in analyzing market trends and customer needs to drive strategic initiatives and enhance product positioning.
Highest-signal resume keywords
Product Marketing ExperienceBusiness Development ExpertiseTechnical Marketing Content CreationMarket Research and AnalysisFluency in English and Standard Chinese
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Semiconductor Equipment ApplicationsMarket Intelligence GatheringTechnical Marketing Content ProductionApplication-Specific Content DevelopmentCustomer Feedback Analysis
Soft Skills
Strong Communication SkillsAbility to Produce Actionable Reports
Tools & Technologies
AI-Native WorkflowsAI Technologies
Certifications & Qualifications
Bachelor’s Degree in EngineeringAdvanced Degree (Advantageous)
Industry Keywords
Semiconductor MarketPrecision Motion Control SystemsOEM TargetingMarket TrendsCompetitive Intelligence
About the role
Key responsibilities & impact- Drive global demand for ACS offerings in the semiconductor manufacturing equipment market and other assigned markets
- Create and support strategic business development initiatives
- Gather and report high-level customer feedback
- Produce application-specific technical marketing content
- Gather and report market intelligence
- Target semiconductor OEMs in APAC and China to raise awareness and access engineering and key economic buyer levels
- Identify prospective customers and work with sales managers to arrange, prepare for, and join meetings with key OEM targets
- Provide market and application insight to strengthen ACS positioning during customer engagements
- Perform market studies and develop business plan proposals
- Conduct structured interviews and on-site discussions with semiconductor equipment OEMs
- Document application requirements, performance drivers, unmet needs, and use cases
- Support Product Management with voice-of-customer interview summaries to define product requirements and priorities
- Create and manage application-specific technical and sales enablement content, including webinars, seminars, articles, white papers, application success stories, short videos, and social media posts
- Communicate with internal subject matter experts and support Product Marketing in creating and reviewing sales enablement materials
- Coordinate with and support Marketing and Business Development on internal and external messaging
- Interview customers, partners, and market players to understand customer needs, market trends, market potential, and competitive intelligence
- Attend major industry events to track technology and application trends
- Support Product Marketing with competitive intelligence on products, sales and marketing strategy, and key activities
- Educate sales, marketing, and management on semiconductor market trends
- Use AI-native workflows and AI technologies to maximize productivity, create technical marketing content, identify market trends, analyze customer feedback and competitive intelligence, and support strategic business development initiatives
- Promote continuous improvement through AI-enabled tools and methodologies
Requirements
What you’ll need- 5+ years product marketing, business development, or technical sales experience in the semiconductor market or precision motion control systems market
- Deep knowledge of semiconductor equipment applications with demanding motion control requirements, including inspection, metrology, and packaging
- Experience with customer, market, and application research
- Experience creating technical marketing or sales training content
- Ability to analyze markets, identify trends, and quantify opportunities
- Strong communication skills and ability to produce concise, actionable reports
- Bachelor’s degree in engineering; advanced degree an advantage
- Fluent, written and spoken, in English and Standard Chinese
Benefits
Comp & perks- Domestic and international travel up to 33% to customers and industry events