ACS Motion Control

Marketing

• Drive global demand for ACS offerings in the semiconductor manufacturing equipment market and other assigned markets
• Create and support strategic business development initiatives
• Gather and report high-level customer feedback
• Produce application-specific technical marketing content
• Gather and report market intelligence
• Target semiconductor OEMs in APAC and China to raise awareness and access engineering and key economic buyer levels
• Identify prospective customers and work with sales managers to arrange, prepare for, and join meetings with key OEM targets
• Provide market and application insight to strengthen ACS positioning during customer engagements
• Perform market studies and develop business plan proposals
• Conduct structured interviews and on-site discussions with semiconductor equipment OEMs
• Document application requirements, performance drivers, unmet needs, and use cases
• Support Product Management with voice-of-customer interview summaries to define product requirements and priorities
• Create and manage application-specific technical and sales enablement content, including webinars, seminars, articles, white papers, application success stories, short videos, and social media posts
• Communicate with internal subject matter experts and support Product Marketing in creating and reviewing sales enablement materials
• Coordinate with and support Marketing and Business Development on internal and external messaging
• Interview customers, partners, and market players to understand customer needs, market trends, market potential, and competitive intelligence
• Attend major industry events to track technology and application trends
• Support Product Marketing with competitive intelligence on products, sales and marketing strategy, and key activities
• Educate sales, marketing, and management on semiconductor market trends
• Use AI-native workflows and AI technologies to maximize productivity, create technical marketing content, identify market trends, analyze customer feedback and competitive intelligence, and support strategic business development initiatives
• Promote continuous improvement through AI-enabled tools and methodologies

Segment Marketing Manager – Semiconductor