Senior Marketing Campaign Manager

Acuity, Inc.

. Own the end-to-end marketing funnel from awareness through qualified leads handed off to sales .

Posted 10/13/2026full-timeRemote • New Jersey • United StatesSenior💰 $115,000 - $140,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in end-to-end marketing funnel management, with a strong focus on campaign management, email marketing, and data-driven decision-making. Proficient in leveraging marketing technology and analytics to optimize performance and drive pipeline generation.

Highest-signal resume keywords

Campaign ManagementEmail MarketingABM TechnologyB2B SaaS ExperienceData-Driven Decision-Making

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Campaign ManagementEmail MarketingSegmentation StrategiesA/B TestingConversion Rate OptimizationOmnichannel MarketingAnalyticsContent EffectivenessMarketing AutomationAudience-Specific Messaging

Soft Skills

CollaborationProject ManagementProblem SolvingAdaptabilityCommunication

Tools & Technologies

HubSpotSalesforceGongGoogle Analytics6SenseOutreachWordPressAsana

Industry Keywords

B2BSaaSHR TechEmail RegulationsCAN-SPAMGDPR

Tech Stack

Tools & technologies

WordPress

About the role

Key responsibilities & impact

Own the end-to-end marketing funnel from awareness through qualified leads handed off to sales
Develop and execute integrated marketing campaigns aligned with business objectives and audience needs
Translate product positioning and messaging into compelling campaign narratives
Lead outbound email campaigns, nurture programs, newsletters, and product updates
Develop segmentation strategies and optimize email performance through A/B testing and analytics
Analyze campaign performance and provide insights to improve pipeline generation and influence
Audit lead scoring and content effectiveness
Partner with RevOps to refine attribution and reporting processes
Collaborate with Product Marketing, Content, Events, and Sales teams on consistent messaging and campaign alignment
Apply marketing technology innovations to improve campaign performance
Partner with Marketing Ops to ensure accurate tracking in HubSpot, Salesforce, and Gong
Contribute to process documentation and improvements

Requirements

What you’ll need

Minimum 8 years of marketing experience, with approximately 4 years focused on campaign management and email marketing
Proven experience leveraging ABM technology such as 6Sense, Common Room, or similar
B2B SaaS experience required; HR Tech preferred
Strong understanding of omnichannel marketing, segmentation, automation, and personalization
Excellent writing skills for concise, value-based audience-specific messaging
Ability to plan, prioritize, and manage multiple projects in a fast-paced, deadline-driven environment
Ability to collaborate effectively with cross-functional teams
Data-driven decision-making using marketing trends, KPIs, and stakeholder feedback
Understanding of conversion rate optimization best practices
Proficiency with Google Analytics, HubSpot, and Salesforce
Experience with 6Sense, Gong, Outreach, WordPress, Asana, or similar tools
Bachelor's degree in business, marketing, or a related communications field, or relevant work experience
Ability to work independently, manage multiple priorities, solve complex problems, adapt quickly, and proactively drive initiatives
Knowledge of email regulations including CAN-SPAM and GDPR

Benefits

Comp & perks

Comprehensive medical, dental and vision plans
FSA or HSA options
401(k) plan with matching contributions
Paid leave for sickness, disability, or parenthood
#Allin Shares Program
Unlimited PTO
Company-paid holidays
Birthday day off
Closed 4th of July week and December holiday week
Half-day summer Fridays and half-day first Fridays
8 hours of volunteer time
Employee referral bonuses
Employee assistance program
Remote work environment
Professional and personal growth opportunities
Onboarding, manager, leadership, and industry training