Senior Growth Marketing Manager

Acuity Insights

. Set and run quarterly demand-generation plans aligned with commercial priorities .

Posted 9/23/2026full-timeRemote • CanadaSenior💰 CA$110,000 - CA$135,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B demand generation, including campaign design, execution, and optimization across various channels. Proficient in using HubSpot and AI to enhance marketing strategies and drive qualified leads and revenue growth.

Highest-signal resume keywords

B2B Demand GenerationCampaign StrategyHubSpot ProficiencyWebinar ManagementAI Integration in Marketing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Integrated Campaign DesignLead GenerationPerformance MeasurementSegmentationNurture Program DevelopmentVirtual Event PlanningData AnalysisMarketing AutomationContent CreationCommercialization Strategy

Soft Skills

Independent WorkPrioritizationCollaborationRecommendation MakingEffective Communication

Tools & Technologies

HubSpotBusiness Intelligence ToolsEmail Marketing PlatformsAd PlatformsCampaign Management Software

Industry Keywords

SaaSDemand GenerationCommercial OutcomesMarket InsightCustomer Needs

About the role

Key responsibilities & impact

Set and run quarterly demand-generation plans aligned with commercial priorities
Identify target audiences and opportunities, select channels and tactics, build and launch campaigns, measure results, and optimize based on learnings
Translate product positioning, market insight, customer needs, and commercialization priorities into demand-generation strategies
Architect, execute, and optimize integrated campaigns across paid media, email, web, content, prospect communications, and new approaches
Own the webinar program end to end, including audience and promotion strategy, registration, follow-up, and measurement
Build and evolve nurture programs with audience and vertical-specific journeys, triggers, segmentation, and sales-readiness paths
Use HubSpot, campaign data, and business intelligence capabilities to measure qualified demand, pipeline progression, and revenue contribution
Establish measurement rhythms, test targeting and messaging, compare campaign and channel performance, and guide investment decisions
Apply AI to campaign development, research, content creation and repurposing, nurture, experimentation, and analysis
Develop and run a demand-generation pilot in Australia/New Zealand or the UK/Ireland
Collaborate with Product Marketing, Sales, Business Development, Customer Success, RevOps, Marketing Operations, Events Marketing, Communications, Customer Marketing, and Creative teams
Report to the Director of Marketing
Help build a stronger, more scalable demand-generation engine and improve commercialization, nurture, event-to-demand, AI, and international growth capabilities

Requirements

What you’ll need

Canadian residency and valid work authorization
Experience owning B2B demand generation with accountability for qualified leads, pipeline, and commercial outcomes, ideally in SaaS or another complex B2B environment
Experience designing, launching, measuring, and optimizing integrated campaigns across paid media, email, web, content, nurture, and virtual events
Experience bringing a new product or meaningful product development to market and building demand around it
Experience independently planning and executing webinars or other virtual events end to end
Experience using marketing and funnel data to evaluate performance, identify patterns, make investment decisions, and understand marketing activity’s contribution to pipeline and revenue
Experience building or significantly improving nurture programs, segmentation, automation flows, and recurring prospect communications using HubSpot or similar platforms
Experience partnering with Sales and Product Marketing to turn customer, market, and product insight into demand-generation strategies
Experience using AI meaningfully in day-to-day marketing work
Experience generating demand outside North America, particularly in Australia/New Zealand or the UK/Ireland, would be valuable
Experience as the only Growth Marketer or one of very few would be particularly relevant
Ability to work independently, make recommendations, prioritize effectively, and move work forward
Hands-on experience with campaign strategy, ad platforms, webinar plans, landing pages, and email flows

Benefits

Comp & perks

$3,000 annual learning budget
Fully remote within Canada, with up to six weeks per year to work internationally
Self-directed vacation (most teammates take 4–6 weeks annually)
Monthly Acuity Days (a collective Friday off)
Two-week company-wide closure each December
Health benefits from day one for you and your dependents
High trust and autonomy in how you get your work done
Thoughtful, async-friendly communication across a distributed team
Space for focused work alongside intentional collaboration and connection
Sustainable approach to work that values impact over performative busyness