Acuity Insights

Content Marketing Manager

• Review draft Casper content, including scenario ideas, video scripts, and questions
• Assess cultural relevance and sensitivity in the Australian context
• Assess respectful and authentic representation of Aboriginal and/or Torres Strait Islander communities where applicable
• Assess clarity, realism, and accessibility of language
• Assess appropriateness across professional and everyday settings
• Identify potential biases, stereotypes, or harmful representations
• Review inclusive language and adequacy of context or content warnings
• Flag confusing, inappropriate, or insensitive content
• Provide clear written feedback to support improvements
• Collaborate asynchronously with the Content Team to clarify or expand on feedback

Content Reviewer, Casual Contractor

Customer Support

• Support applicants in real time while they complete Casper tests
• Answer applicant questions and provide clear guidance in English and French
• Troubleshoot common technical issues involving internet connections, browsers, or test access
• Reassure confused, anxious, frustrated, or upset applicants and help them get back on track
• Monitor live tests to ensure rules are followed
• Connect with applicants when issues need to be addressed and flag matters for further review
• Answer applicant questions and resolve issues outside scheduled tests
• Review applicant ID submissions
• Review test recordings when events require closer examination
• Share feedback on recurring problems and experience improvements
• Complete paid onboarding, online training, and two to three shadowing sessions before independently supporting tests

Bilingual Test Support Agent – On-Demand Contract Work

Growth Marketing

• Set and run quarterly demand-generation plans aligned with commercial priorities
• Identify target audiences and opportunities, select channels and tactics, build and launch campaigns, measure results, and optimize based on learnings
• Translate product positioning, market insight, customer needs, and commercialization priorities into demand-generation strategies
• Architect, execute, and optimize integrated campaigns across paid media, email, web, content, prospect communications, and new approaches
• Own the webinar program end to end, including audience and promotion strategy, registration, follow-up, and measurement
• Build and evolve nurture programs with audience and vertical-specific journeys, triggers, segmentation, and sales-readiness paths
• Use HubSpot, campaign data, and business intelligence capabilities to measure qualified demand, pipeline progression, and revenue contribution
• Establish measurement rhythms, test targeting and messaging, compare campaign and channel performance, and guide investment decisions
• Apply AI to campaign development, research, content creation and repurposing, nurture, experimentation, and analysis
• Develop and run a demand-generation pilot in Australia/New Zealand or the UK/Ireland
• Collaborate with Product Marketing, Sales, Business Development, Customer Success, RevOps, Marketing Operations, Events Marketing, Communications, Customer Marketing, and Creative teams
• Report to the Director of Marketing
• Help build a stronger, more scalable demand-generation engine and improve commercialization, nurture, event-to-demand, AI, and international growth capabilities

Content Reviewer, Casual Contractor

Bilingual Test Support Agent – On-Demand Contract Work

Senior Growth Marketing Manager