Senior ERP Product Marketing Manager – QuickBooks Migration

Acumatica

. Own positioning and messaging for Acumatica’s QuickBooks Graduates program .

Posted 9/28/2026full-timeRemote • Ohio • United States, SerbiaSenior💰 $130,000 - $145,000 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in product marketing with a focus on small business accounting software and ERP systems. Capable of creating compelling messaging and thought leadership content while utilizing analytics to drive marketing strategies.

Highest-signal resume keywords

Product Marketing ExperienceSmall Business Accounting Software KnowledgeERP Business Management SystemsExceptional Writing AbilityMarketing Technologies Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Product PositioningMessaging DevelopmentMarket Insights AnalysisVideo Script CreationContent DevelopmentCampaign Effectiveness EvaluationComparison Guides CreationCustomer Advocacy CollaborationGo-To-Market Strategy SupportTechnical Translation

Soft Skills

Strong Communication SkillsExcellent OrganizationMultitasking AbilityAnalytical ApproachCreative Messaging

Tools & Technologies

QuickBooksWordPressJasperCamtasiaAsanaCRM ApplicationsSharePointWistia

Industry Keywords

B2B Marketing StrategiesConstructionManufacturingDistributionProfessional Services

Tech Stack

Tools & technologies

CloudERPWordPress

About the role

Key responsibilities & impact

Own positioning and messaging for Acumatica’s QuickBooks Graduates program
Develop narratives explaining Acumatica’s value and differentiating its cloud ERP platform from QuickBooks and other SMB accounting and ERP tools
Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
Create thought leadership assets based on ideal customer profiles, industry insights, and market insights
Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
Review and elevate customer stories and videos with the customer advocacy team
Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness
Create video scripts, perform light video edits, and develop comparison, product overview, and point-and-click demo experiences
Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other marketing enablement assets
Support release planning and alignment on product positioning
Support industry trade shows, partner and customer events, presentations, webinars, and thought leadership sessions
Report directly to the VP of Product Marketing

Requirements

What you’ll need

Minimum of 3–5 years of product marketing experience
Deep knowledge of small business accounting software, including QuickBooks or comparable systems
Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
Exceptional writing ability and capacity to explain complex features in clear, direct language
Ability to translate technical ERP capabilities into plain-spoken benefits for small business owners
Analytical and creative approach to messaging
Excellent organization and multitasking ability
Strong communication skills
Experience with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
Direct experience with QuickBooks Online or Desktop is a strong plus
Ability to collaborate effectively in a friendly, ethical, fast-paced team environment

Benefits

Comp & perks

Annual bonus eligibility
Stock eligibility
Sales incentives for eligible roles
Healthcare benefits: medical, dental, and vision insurance for employees and dependents
Employer-paid short-term and long-term disability coverage
Employer-paid basic life coverage
401(k) plan with company match
Flexible time off
Sick and safe leave
Work/life balance
Professional and financial growth potential
Remote work availability